How to Choose the Right Animation Production Company for Your Brand Needs?

When it comes to animation, each brand has its own needs. Now two brands can have the same requirements. Hence, it is crucial to choose an animation production company wisely.

So, if you’re planning to hire an animation production company but not sure where to start, then read this post.

This post will discuss everything you need to know about choosing the right animation production company.

So, let’s get started…

Types of Animation Studios

Before you start finding the animation production company for your brand needs, you should know the types of animation studios. Know that animation production companies (a.k.a. studios) are divided into two categories, namely:

1. Vendors

When an animated film production company already has a team of experienced people from the animation industry on their core team to handle the video strategy, presentation style, scripts, storyboard, and voiceovers, they need to hire someone to create the animation work—one who just steps in and execute on the agency’s direction.

Usually, vendors work in stages, such as the illustration phase (which involves transforming the storyboards into final designs by a predetermined style) and animation (adding movement to those illustrations and putting everything together). Many vendor studios are readily available to follow and implement the agency’s direction. Some of them even work as freelancers. You can choose the one depending on the size and scope of your project.

2. Partners

If you don’t have an in-house animation team, you will need to work with an animated video production house as a partner. Partners can be the best option for all your animation needs as they take care of all your brand needs, from scripting to story building. However, make sure you do enough research before finalizing the partner studio. There are numerous partner studios out there, but you have to be sure that you’re hiring the best.

You can choose any of them; both vendors and partners can do wonders if you succeed in choosing the best animation production company. It is just a matter of your understanding of what will best solve your problems.

Different Types of Animated Videos

There are many different types of animated videos you may want to have for your brand, which are as follows:

• 2D Animation
• 3D Animation
• Stop-motion Animation
• Motion Graphics
• Animated Typography
• Whiteboard Animation

Each type has its set of own advantages. Choose the one that fits your brand needs precisely.

Let’s now take a look at the pointers you’ll have to consider to choose the best animation studio.

Here we go…

Choosing the Best Animation Studio for Your Needs

When choosing the best-animated explainer video production company for your brand, there are numerous factors to consider. So, what are those factors? Continue reading to find out.

Expertise

Of course, animation videos play a crucial role when it comes to promoting your brand to your audience. Choosing a company that lacks expertise won’t help you fetch good results. Understand that not all video production companies specialize in animation. Creating a catchy video that stands out can be difficult for those who aren’t experts.

Know that not all animation videos are the same; they differ greatly from each other. That is why it is recommended to see their portfolios. This way, you can assess their video quality and better understand their range.

Visit their website and look at the company’s previous work to see if it fits your brand’s needs. You can even speak to their previous clients to better understand their work. See everything from the scripts to graphics, animation to sound mix to have clarity about the company. It will help you understand whether or not a particular company can be valuable to you.

Experience

Another important factor that you must consider to choosing the right animation production company is their experience. Of course, you cannot just hire anyone randomly. You have to be very careful when you choose the one.

Make sure you choose a company that has extensive experience in the field. The market is already swamped with numerous animation studios, and almost every company claims to be the best in the business. So, choosing the best one becomes a bit difficult. In such a situation, looking at their experience can help you greatly. Also, there are many freelancers, so make sure you hire them only after seeing their work.

Understand that you need one-of-a-kind animated videos that stand out and help your customers better understand your products or services. Hence, it is crucial to choose a company that creates original animation videos from scratch rather than one that uses already published content from the internet.

The Team

It’s the team that is going to deliver you the desired output. So, make sure you choose a company with a solid team. Paying attention to the core team of the service provider is indispensable. Choose the company whose team is willing to go above and beyond to tailor its services to your specific needs. Look for a studio that can oversee the entire process from beginning to end.

A solid team can help you achieve your goals. Moreover, a team of professionals will make sure that your project is delivered on time.

So, it’s always good to conduct research and ask questions to determine whether their team is efficient in creating excellent animation videos or not.

Quality

When it comes to attracting customers, and promoting your brand, it is crucial to opt for quality services. Only an animation production company that delivers quality can help you achieve your goals. You don’t need to settle for less. After all, it’s a matter of your brand recognition.

Customer Service

Is the company that you’re planning to hire is communicative enough? Is their customer service team effective and efficient?

Wondering how does it matter?

It matters!

Of course, you’ll need to speak to their team to convey messages or share ideas on various occasions. If the animated production company’s team lacks the time or skills to communicate with clients effectively, it’s a red flag. Selecting an animation studio that can establish an honest conversation and provide excellent customer service is critical.

Making an animated video is a multi-step process, so make sure the company you choose is ready to steer you through the entire process of creating an outstanding animation video. You can meet them in person (if the company is in your city) or arrange a Google Meet (if you’re hiring a company from another location).

Get your questions ready in advance. Ask them all the questions you have related to your animation video project. See if the team can address all of your questions and concerns as soon as possible. Make sure the company you choose keeps you updated on the project’s progress daily and is clear about its intentions and action plans. Their workflow should be as smooth as possible.

Prices

Last but not least, consider their pricing. Like every other company, you’ll also have a predetermined marketing budget. So, the idea is to stick to your marketing budget while you select an animation production company. The animated explainer video production company in Delhi you choose should be reasonably priced.

Reasonably priced doesn’t have to be too cheap. Also, it is important to remember that high prices are not always indicative of higher quality.

Every animation production company charges different prices. Many of them even have higher-than-average costs, and the quality of their animated videos isn’t particularly good. On the other hand, many animation companies charge low prices for the same services, and their services are also of poor quality.

So, what should you do in such a case?

Look for an animation production company that provides excellent value for money!

Aside from that, look at whether or not the company is transparent about the project budget. More often than not, animation companies add hidden costs to the budget (that you may not be aware of). So, it’s advised to get the contract ready, read it thoroughly, and sign the dotted lines only after you’re sure that everything is clear and transparent. In case of any discrepancy, it’s advised to look for another company, rather than going for the one that is not honest in its working.

Wrapping it up…

So, these are the pointers you must consider before choosing the right animation production company for your brand needs. Hopefully, these tips will assist you in selecting the best animation studio to create an outstanding animation video for your brand that will boost your business’s success.

It’s a significant investment, so make sure to spend time researching and evaluating different video animation studios to choose the one that best fits your brand needs.

You can even contact us. We are the leading video production house in Delhi. Our team of experts goes above and beyond to provide you with the best animation video that stands out. You can be sure of high-quality work at the most competitive price with us. Our team will work on keeping your brand’s standards and guidelines in mind to achieve your vision and meet your expectations.