Using videos to convey your corporate message is an easy yet effective way. It helps you make the most of your content to prepare a solid path for success before you think about picking up your camera. You know what! Great and successful videos are not only about high-tech cameras and microphones but it is about proper planning, forethought, and of course a kick-ass strategy. If you are thinking about corporate video production and not sure about its process or essential steps involved, then just put down your camcorder and enjoy coffee.
In this post, we will elaborate on the corporate video production process but before that, you must understand what video production process is all about!
For many people, video production is all about pressing the recording button but it is more than that. The process of making a corporate video involves a total of 3 phases Pre-Production, Production, and Post-Production, everything right from conceptualization to completion of the idea, everything is included in these steps. In the first phase Pre-Production, you plan and coordinate, in the second phase i.e. Production, you capture elements you want to use in your corporate video, and lastly, in Post-Production, you combine and edit the elements captured to create the final video.
While this process varies depending on the content, style, timeline, budget, and effort, there are some common building blocks (already mentioned above) used by the creators of such videos. And more details regarding these have been given here:
This phase is all about preparation, arrangements, and setting the groundwork. In this phase, it is imperative to do a lot of research, sturdy planning, problem-solving, and resources needed to set the corporate video project up to be successful. This phase also includes the following:
To identify these essential elements, it is needed to conduct a long series of meetings. Again, this will also depend on the team and the scope of the project. However, the following are some basics to help you get started!
Once you are done with the meetings and preparation work, it is time to have some fun! This phase is the point wherein you capture the footage and interviews (if needed) for your corporate video. This is the step in which your story begins to come to life. At this point, you will need to capture raw materials. In case, you have any specific ideas, visions, visuals, or thoughts in your mind for the final product, be sure that you discuss every minutest detail with the corporate video production team. When it comes to the elements, this phase possesses the following:
If you are outsourcing the video production services, it is advisable to have the primary point person available on the shoot location so that they can act as the conduit between your brand and the video producer.
Once the production phase is completed, the video producer and the editor go to their main work. In this phase, the video production team will start the process i.e. organizing, planning, and editing the captured videos. The producer is expected to carefully review the footage recorded and transcribe interviews conducted.
Afterward, they assemble the entire story and the editor will bring all the pieces together with his magical touch. This phase typically involves:
Your corporate video production team will manage all the nuts and bolts of the final product. Therefore, just sit tight with a cup of coffee and wait for the magic. Even though this process will require some creativity and take some time, you have to be patient. Different companies have different timelines but in general, it may take up to 6-8 weeks.
Once the draft of your corporate video project is ready, it will be the time for the project's point person and the key stakeholders to step back into the mix:
Corporate videos have gained immense popularity in the last few years. These videos are providing businesses or corporate with a platform to easily reach the masses at a minimal cost. In addition to this, these videos are helping businesses narrate their brand story and improve their online presence through social media platforms. A video not only inspires the customers to stay connected but improves business profitability, customer retention, etc. To put it simply, corporate videos act as a powerful statement for businesses to improve the overall brand experience.