Top 5 Trends in Video Marketing

Over the last few years digital marketing has found a vital space for itself in a company’s marketing plans and strategies. And a prominent aspect of the digital marketing space is video marketing. Video marketing is the latest trend when it comes to a business’s medium to communicate with their target audience. Explainer videos for their products, promoting newly launched products or services, awareness videos about new offers or schemes and in many more way’s videos have helped businesses market their brand creatively and thereby enhance their sales. With the significance of video marketing growing by leaps and bounds let’s have a look at the latest trends in video marketing.

Video marketing strategies

5 Trends in Video Marketing

1. eLearning

We don’t need a brick and mortar classroom, nor do we need the chalk and talk method only anymore. Learning can now be done virtually, online. The adoption of the eLearning trend is growing steadily across the globe. It’s a flexible concept to render learning to a diverse set of people via videos. This impactful, informative and powerful online training material can help the learner understand the concepts thoroughly.

2. Vlogs

Vlogging is in complete vogue! A “video blog” has grown from a mere fun time hobby to becoming a radical tool of video marketing. The appealing, entertaining and personal approach a vlog carries helps businesses to utilize it for their marketing purposes. Vlogs combines the beauty and advantages of blogging and streaming both. An embedded video along with supporting content, images and text is a growing trend in video marketing allowing vloggers to earn well through them!

3. Live Streams

Live streaming has gained increasing popularity because the matter that you see on the live video is real time and unadulterated. Live streaming is also economical and does not need much of an investment. It also does not incur additional costs of editing etc. Live videos can be saved, retained and officially uploaded whenever required for promotional purposes.

4. In Sync with The Device

Videos are viewed across various platforms and on various devices. It is essential that the format of the video must adapt with the device. While earlier video formats were mainly horizontal, increasing use on the internet over the phones and tablets had made video formats go vertical. An intermediate alternative is square videos that use appropriate screen space and receive more engagement.

5. 360 Degree Videos

These videos are apparently the next big thing! 360-degree videos are a splendid form of videography that can put across content in an extremely impressive way. They help the user to control the point of view and the narrative. Such videos connect with a viewers’ psyche more deeply than the usual videos. Hence businesses have now started incorporating 360-degree videos in their online marketing plans.

Once your core mission, vision, target audience and business goal are clear, video marketing helps a company’s marketing content to come across attractively and with a personal approach. The above-mentioned techniques and trends in video marketing will help your business to increase your market reach with limited monetary investments.

5 Reasons Why eCommerce Product Videos Will Help Boost Sales

The content format that has taken the digital world by storm is video. Year after year videos has been gaining unprecedented popularity.  And, why not when they have proven themselves to be effective in driving sales and conversions for businesses? Including product videos in business development and marketing strategies has become a staple because of a galore of reasons. While product videos are a great way to increase a visitor’s time on the page playing a part in Google ranking, they have also been valuable in driving sales.

Video production company

If you have an ecommerce business but you have not yet made product videos a part of your marketing strategy, you are missing out on a lot. These logics below will convince you why such videos are important for your brand.

1. Product Videos are Persuasive

There can be no better sales pitch than a product video. If you want to explain the benefits of your ecommerce product videos or service to the customer in the most impressive way, product videos created by a top Video Production Company can be an interesting approach. They are self-explanatory, visual, and are retained better than any other form of content. A dynamic video production house can help reach out to your customers by creating highly informative, simple yet engaging videos that will persuade the customers into trying your products.

2. Increase Conversion Rates

Product videos have proven to increase conversion rates. According to a recent study, people who watch a product video on an ecommerce platform are more likely to buy it. Not only this, it also gets new visitors on your website who could be potential buyers in the future. Also, the number of views on the video can be interpreted as the popularity of your product converting customers in no time. The trick is to get a good CorporateVideo Production Company involved to create the most innovative and catchy product videos for your Ecommerce business.

3. Rank Better in Google Search

According to a study, websites with videos rank better than the stale Ecommerce websites with just rows and rows of product pictures and boring text description. Product videos give your website a better exposure and help your website rank high on Google. With a good number of top-quality product videos on your webpage, you can be sure that user engagement will grow many folds. If you want your website to rank higher, you need to include product videos in your strategy along with SEO techniques and hacks.

4. Increase Web Traffic

One of the ways to increase web traffic is by putting product videos on your landing pages. The videos are engrossing and self-explanatory apart from being creative and outstanding. People would like to watch a video rather than reading text about the information and benefits of your product or service. Product video is a great tool to lure visitors to your website and then convert them into customers.

5. Videos are Viral

There is no denying about the virality of videos on social media platforms. And, it is a trend which is here to stay for a longer time. Hence, an engaging product video created by a top Video Production Company not just makes for a great marketing tool, but it can also spread a good word about your brand. Social media users like to consume videos as a form of content and even share them with their friends which boosts the virality of your video and ultimately the brand.

The affordability is another factor why more and more Ecommerce businesses are investing in product description videos. With great ROI, this trend is going to evolve in the coming years. If you want to get on the bandwagon and give your business a unique branding, start using ecommerce product videos to reach out to more people.

Top Things You Should Know Before Opting A Video Production Company

A human brain is designed in a way that it retains images and videos in its memory better than the text format. Furthermore, if we talk from a business perspective, ROI or return on investment from video marketing is far more than other traditional methods. This gave birth to video culture in the world and almost every company is shifting from conventional ways of marketing to these dynamic and more ROI generating methods. Delhi is among those cities in India where this trend is at its highest peak. On every nook and corner, you can find an Explainer Video Company.

However, the major point of concern is the pointers that need to be kept in mind before getting a video done from a certainly animated video creator. This will help you maximize your profit and send the right message across your target audience.

Video Creator

Top 6 Things You Should Know Before Opting For Video Production

1. The objective of a video

Your objective must be crystal clear like whether you are doing the video for brand awareness or product launch or just to increase your sales. The clearer you are about your objective, better the execution. Also, video creators get the right idea about your requirement and they can work upon a concept accordingly.

2. The storyline of a video

The most important entity of a video is a strong storyline. Make sure the options given to you by video creator companies have a good and impactful storyline. The video might be 3 minutes long but the way you tell the story can leave an impression on people for years.

3. Type of video

There are many types of video that can be created like introductory video, explainer video, animated video, sketch video etc. It solely depends on your objective and your brand identity what kind of video will be best suited.

4. Target Audience

No matter how great a concept is, it will not work if your target audience does not consume that kind of content. Therefore, it is necessary to keep in mind your target audience before you think about a video and the concept for promoting your services.

Also Know : 4 Trends Revolutionizing Video Production

5. The budget for a video

You must have a budget in mind before you go out to shoot a video or get an animated video done because this video industry is far more expensive than it seems. Therefore, if you let your video creators know your budget in advance, they might scrutinize video concepts accordingly.

6. Other nitty-gritty

This involves the aesthetics, background, costumes, colour combination, content etc. Make sure that your video does not become lengthy and boring. People appreciate more of a small and crisp kind of video with a message that hits hard. Therefore, simply keep in mind that the impact of a video should not get lost.

If you have a clear vision of your purpose of getting a video done and you are well aware of all the above-mentioned pointers, there is no denying the fact that you will surely achieve your objectives within no time. Also, it will be easier for video creators to turn your imagination and perception of your brand creatively into a video that can be consumed by masses.

4 Trends Revolutionizing Video Production

Video production like many other aspects of creative visual content is a highly dynamic market. Heavily backed by technology and innovative techniques, many Video Production Company in Delhi like Skittle Productions are adopting new trends that are revolutionizing the market. Let’s take a quick look at the top 4 trends of this year.

1. Tell the Story with a 360-degree Video

360 degree Video Productions

What became a major trend in 2017, the 360-degree video will continue its popularity this year too. Mainly used as a marketing tool in the real estate industry, this exciting technology is appreciated by marketers as well as consumers. This could be preferred to over AR and VR to deliver realistic and immersive experiences to customers.

2. Square Video Content

Square Video Content

Clients of many Production Houses in Delhi NCR are preferring videos with 1:1 screen ratio which deliver quality experience to mobile users. We have already seen internet ads overtaking TV ads in marketing budget and the demand seems to be exploding. Leading video production team like Skittle Productions can deliver the best quality square video content for your brand.

3. Videos Driven by a Purpose

Videos Driven by a Purpose

On one hand branding and marketing are the main driving forces for brands to seek the best Video Production Services in Delhi. On the other hand, they are on the lookout for teams who can create video content with a purpose. Brands are making a conscious effort to induce philosophy, morality, and ethics into their videos. This challenges the video producers to up their game to a whole new level.

4. Analytics Reshaping Video Production

Analytics Reshaping Video Production

Marketers are relying extensively on leading video platforms to provide robust analytics regarding the performance of their video content. Thus, Video Production Company in Delhi like Skittle Productions is able to produce and create videos that are tailor-made for a specific audience. This directly influences a brand’s visibility, engagement, and ROI.

Going forward, both user generation videos as well as those created by production houses will become more complex and will constantly be experimented with to deliver the highest viewer experience.