Types of Explainer videos that work best for Businesses


Explainer videos are short-form videos usually used for marketing or sales purposes that highlight a company’s product, service in an efficient way. Explainer videos simplify complicated theories and break them down into many simple ideas that are easy to understand.  As we know, the internet gets flooded with hundreds of videos every second. Though, many of those videos are of no value. So, one thing we cannot refuse is the increasing demand for videos. According to a survey, 80% of the total internet traffic comes through videos by 2021, if you’re not utilizing the power of videos then you are missing out on a massive opportunity.

The scope of explainer videos is miraculous and it is easy to understand.  Explainer videos are one of the most effective forms of content a brand can publish, a good explainer video can have a powerful impact on your audience by communicating the value of your product or services in a visual format. When it comes to educating prospects, video is hard to beat. It helps Consumers to immediately understand what a product or service is and how it makes their life better. According to a survey 94% of people admitted they’d used an explainer video to learn more about a service or product. Explainers are fabulous and well-watched.

With so many benefits offered by Explainer Videos, big brands usually prefer hiring Explainer Video Production Company. In case you are still thinking why should you invest time on hiring explainer video production company and which type of explainer video work best, then read on.

5 Types of Explainer Videos that work best for businesses are:

1. Motion Graphics Explainer Video:

Motion graphic videos are videos that primarily use artwork and moving graphics. It may seem that motion graphics videos are the same as 2D but it’s not true there is a strong difference between them. In motion graphics explainer videos, the accent is about the facts and ideas, not the design.

2. 3D Animated Explainer Video:

3D animated explainer video styles are a customized version of 2D ones. Their main dissimilarity is in the illustrations used while 2D videos employ flat design. 3D videos work with three dimensions to create an image: height, width, and depth and 3D videos are more realistic 3D animated videos will not save you costs, but if it is made by professionals then it will be more stunning.

3. 2D Animated Video:

There are several styles in Animation video 2D animated video is just one of them It is one of the most cost-effective explainer videos. It works in 2 dimensions. In fact, it is a cartoon: the characters and decorations are created in a flat (2-dimensional) escape.in 2D animated video, the characters and background can be drawn by hand or computer.

4. Whiteboard Animation Explainer Videos:

Whiteboard animation is a video where the viewer’s static images being drawn on the screen.  A whiteboard animation video can be a fabulous effective tool. Its process is fast and the story develops with no delays and all images appear quick.

5. Live-action Explainer Videos:

The unique feature of Live-action explainer videos is, it is made with using real shot video footage with minimum animation and motion graphics it is used for explaining a product or service.


Lastly, it will not be wrong to say that explainer videos are the best source for businesses for promoting their products and services and video is the best medium to communicate with your audience and be aware of your products and services because people prefer videos more than articles or any other things.

If you have been searching for the best and effective explainer video company, then Skittles Productions is the right option for you.

Things You Should Know About TV Commercials in 2021

TV commercials are short promotional visuals that are aired on television. These are produced and paid for by an organization. It is one of the best sources of communication to the audience. It conveys a message, promotes, and aims to market a product or a service. Businesses refer to TV commercials as TVCs, because of their various benefits. Brands usually use TV Commercials to spark interest in a product or service and increase their brand awareness.


Why Businesses Should Still Consider TV commercials in 2021?

Even with the emergence of digital media and its increased use among people of all ages, TV still remains the most-watched media in 2021.

Here are the top reasons to choose TV Commercials:

1. TV commercials are trusted more than any other type of advertisement

People prefer and generally love TV commercials in the place of any other type of advertisement because they are one of the most trusted forms of communication and they make consumers react or express emotions. Going by the figures, 42% of people do trust TV advertisements when compared to any other medium.

2. TVCs have the power to attract target audience

Television is considered to be a crucial part of every household. Repeatedly running good quality commercials on TV help people recognize your brand and they are more likely to buy your product. Hence, airing the commercial on TV plays a vital role in the decision-making process of a customer.

3. It helps in expanding your product line

If you want to expand your product line by launching a new product then TV commercials do the perfect job. The visual word-of-mouth promotion through TV commercials has proved to be effective in making customers aware of the newly launched products. It helps you to find new audiences and introduces your product and services to them in an effective and easy manner.

4. TVCs are effective in building goodwill

TV commercials will help you build a brand and goodwill with your customers. It will also increase the demand for your product. Recommendations and referrals are a direct outcome of goodwill. In case, you have planned to build goodwill, then, television commercials can easily serve the purpose. Promoting products in a smart way is one of the important ways of building goodwill.

A person watching TV with undiverted attention

5. Helps in brand positioning

Good quality TV commercials help you out to build a professional and good image of your brand, it also helps you in positioning your brand in the market. From repetitive buying to creating a strong bond between the customer and the brand, a TV commercial plays a binding role. In terms of brand positioning, television commercials are capable of recording the direct behavior of the target customers further using information for mass selling and communications.


To conclude, TV commercials are packed with features that help your business to communicate better. If you want your target audience to be aware of your product and services and become your brand well established and popular then TV commercials work best. There are various benefits of TV commercials, it helps in brand positioning, expanding your product line, etc.

If you are searching for the best company for your business then your search is over, here we suggest you one of the best company Skittles Production.

Why Should You Invest Time On Hiring Explainer Video Production Company?

Are you a business steadily growing and looking for an ultimate push factor to communicate brand message to your target audience? Well, in that case, a thought-provoking and informational explainer video can make a significant difference in business promotion strategies planned by you. Basically, an explainer video company emphasizes on the details of your business and presents it in an attractive manner. From graphics, interesting statistical presentation and animated visuals to summarizing your corporate objectives, the production team of explainer video makes sure every necessary aspect gets highlighted without amiss.

Here are some of the reasons to invest on the services of explainer video company:

  • Save time and make business promotion definite
  • Represent your core business values in a creative way
  • Conversion rates get increased
  • Customized video has a better impact
  • Google listing gets improved
  • Long-lasting impression is made on potential customers
  • Explainer videos are easy to share

Reasons to choose the best explainer video company:

Most of the times, business information on website cannot be always a handy resource and offer timely assistance to the users the way they want. However, with the advent of technology, engaging target users has become viable by offering them the precise information in a simple to access manner. Considering these circumstances, the explainer video company comes up with the various concepts to customize videos to promote your business. Following are some of the important reasons to hire the explainer video production company:

Save time and make business promotion definite

Don’t you want your business promotion plans to be addressed in a short time frame and thereby, save time? Well, the explainer video has the power to convey your brand message in a less duration and make brand promotion definite. From making the visual content crisp to unfolding the major attributes of your business, the explainer video company has a vast potential to engage your target audience.

Represent your core business values in a creative way

Your business values cannot be side-lined while communicating with the target users. They should know all the details yet in an innovative manner. This is precisely what the explainer video company does by conceptualizing the plot of the video and thereafter, coming up with impressive and engaging video for promoting your business.

Conversion rates get increased

Customers are likely to be convinced in a more effective manner about the reliability of brand when they scroll through the video. They tend to easily relate with the brand philosophy of your organization and understand the mantra of your organization. This in turn increases the conversion rate of your company through the constant success of explainer video.

Customized video has a better impact

Not all the businesses have similar business vision, instead, every organization has unique targets to attain through business promotion. Thus, the customized solutions offered by the explainer video company proves to be an asset for your organization to reach out to target audience.

Google listing gets improved

In order to generate web traffic, your organization needs to attain higher Google rank. This in turn is possible when Google Listings are focused on by your team. Hence, it should be noticed that when the explainer video is viewed consistently in an endless manner, Google listings get improved further attracting quality leads.

Long-lasting impression is made on potential customers

Explainer video is not a one-time investment, in fact, these videos are uploaded after regular intervals to engage audience. Thus, by presenting fresh information or relevant data about business, the explainer video company makes long-lasting impression on your potential customers.

Explainer videos are easy to share

In this social media friendly world, people love to share the videos and posts which they think are beneficial. They want others to explore the business details after finding its utility for themselves. On short, the explainer videos can be shared easily. As a result, the traffic of your corporate website gets increased with the unmatched excellence of the explainer video company.

On a whole, it can be summarized that explainer video production company has multiple segments to make your business succeed. If you are looking for the best explainer video company, then, invest on the services of Skittles Productions for achieving your business promotion goals.

7 Reasons to Go for Product Videos for Your Business

In the last few years, there has been a huge buzz regarding product videos and many leading companies are now choosing these videos. But what is a product video and how is it being used as an effective marketing tool? As the name suggests, product videos are designed to demonstrate the features and the services of the product through a video as people are more likely to remember audio-video content. A good company of video production in Delhi may offer various types of these videos and each type has its own benefits as per your precise business goals, needs, and the targeted audience. But, today in this post, we will discuss the benefits of explainer videos that you can use to tell your compelling product stories to the entire world in the shortest period.

So, check out the following reasons to go with this type of product videos:

Attract more customers
What do you want to make your dream venture grow? You would surely want to attract new customers and retain the existing ones, right? If yes, then there is NO better way to grab the attention of new customers than these explainer videos. These videos come with high mobility which makes them outstanding tools for promotion and marketing.

Educate your customers
A product explainer video is the best option if you want to inform and educate your customers about the product. You should note down that people only buy products when they are completely informed and convinced.

Build your brand awareness
People tend to keep more and more information when they are provided with videos instead of text-heavy content. This recognition and remembrance of your products will help you create brand awareness.

Generate the interest of your customers 
We all love watching videos rather than reading long texts. Therefore, a concise and crisp video with some creative content and soothing music is an amazing way to showcase your products.

Easy yet effective presentation
People prefer solid evidence instead of boring explanations. As a business, you should also consider the famous old saying – SEEING IS BELIEVING. And when it comes to the product’s explanation, you do not have to worry about anything as these videos will take care of everything in the most compelling way possible. Even the most complicated processes can easily be demonstrated or explained through these videos.

Add emotional touch
Visual content is quite a powerful tool if you want to create an emotional connection with your targeted audience. Having these videos with a positive yet emotional appeal can take you halfway through to make the sale.

Build trust
People trust brands that have video content. Products featuring in the explainer videos are considered more authentic and genuine, besides they provide every detail which can help you build trust with your potential buyers.

Closing Remarks
So, thinking of getting one product explainer video for your products? Get in touch with the best video production in Delhi i.e. Skittles Productions to get quality and fully customized videos to cater to the different needs of your targeted audience.

How to Find the Right Video Production Company in Delhi?

At first, it looks daunting to find the best video production company for your corporate project! Well, if you follow the right ways, this process does not have to be as scary as it sounds. It is true. It does not have to be at all! It only takes a bit of research and planning. If you are someone who is responsible for branding and promotion, things become quite puzzled sometimes.

So, we have decided to help you make an informed decision. Simply follow the simple steps listed below to find the best video production company in Delhi and produce impressive corporate videos for your business:

  • Define Your Business Goals

By identifying your business objectives, you can easily narrow down the type of videos you want for your business. For example, you can go for corporate videos if you want to spread brand awareness or want to tell people about the new products/services you are planning to launch. By doing this, you can narrow down some names that would be able to help you with the project you need. This will help you save a significant amount of money as well as time! Well, it is a cliché but can be happened. Moreover, you must start your project by defining your goals. It means you should start planning early.

  • Define Your Budget for the Video

For many businesses, this can be the most difficult part when it comes to hiring a professional video production company. To many people, paying someone to create a corporate video is more like an expense. However, we know that you are smarter than others. You can differentiate it as a good investment for your business. If you don’t, then you must check out the benefits of choosing videos as an essential marketing strategy. Since videos are considered as an effective and quick marketing tool, you should ensure that your budget is realistic for the video type you have in your mind. One important point to note down is that – you always get what you pay for!

  • Research the Prospective Agencies

The easy availability of the internet has made everything effortless. So, conduct a ‘thorough investigation’ on the best corporate video production companies in Delhi that spark your interest. For this, you need to spend an adequate amount of time checking out the best options available. However, do not forget to look into their experience, expertise, previous work, and particularly the most recent projects. This will give you a fair idea of what type of projects they have handled in the past and if they can deliver the quality as per your expectations.

It is suggested not to limit your search within your area only as many good companies are willing to travel. However, it also depends on the video type you want for your business. For instance, if you need an explainer video, you can connect with any good video production company as most of the work for such videos is done digitally. So, keep your needs in mind while exploring the options.

  • Meet and Interview the Best Ones

Once you have shortlisted a few names (as you believe to be the best match for your project), just call them up or email them to schedule a face-to-face meeting (if possible) or a phone call for further discussion. Do not afraid to ask questions! Even if it seems trivial, just ask away! Collect all the facts in the beginning so that you will not end up with a video you do not like or useless for your business.


Not that difficult, right! Just a bit of homework and planning from your end and you will get the awesome video that you can utilize to market your brand and its offering. So, consider all these essential points and find the right partner for the work.