Effects of COVID-19 On The Video Production and Media Industry

The global outbreak has completely changed the world. The economic fallout alone represents an unprecedented calamity that will leave everyone reeling for years. So many things will never be the same for all of us. Due to this crisis, every industry and countless workers are also facing their own catastrophe. Several businesses will not easily survive this downturn and the entertainment industry has not been out of danger!

Many marquee production work and related activities have been postponed or delayed due to the Corona pandemic. Even an institution like Hollywood has also been brought to its knees because of this ongoing Corona crisis.

Since Corona is here to stay for a longer period, should we lock ourselves inside the room and put everything on hold? Maybe not! But what is the solution to deal with this critical situation? Continue reading to find the answer to this question.

Is Remote Production Future of this Industry?

Like other industries, more and more people are now telecommuting. Remote technologies like Zoom call, Google meet, etc. allow for easy on-air collaboration. However, this is just the ‘tip of the iceberg’. While some of the best practices are already developed, many are under the pipeline. But some of these existing technologies for video production can greatly help your team work together and better remotely.

All you need to do the following for the same:

  1. Organized asset management: Keeping everything organized and streamlined is the key in the video production industry. Even a short video project boasts of multiple raw videos, images, text files, audio recordings, etc. However, the need for logical, clear, and structured management is even more important when your teams are working remotely. Having simple-to-use and secure integration can prove to be a lifesaver in such a condition. Whether it is Google Drive, Dropbox, enterprise servers, or other storage options, everything will be easier for your teams if they fit like a glove with your plans and workflows.
  2. Set up workflows for video production: To keep everyone in your team on task, you will need systematic workflows for the remote post-production work. Your primary objectives should ensure that the assigned tasks cannot be misinterpreted. And for this, you will need to establish priorities and set up clear deadlines. The less ambiguity in the process is better! These are the reasons why clear task and project management are necessary to keep everything user-friendly particularly for the new members of the project.
  3. Create roles and appoint task managers: To keep everything on track, every member of your team should have a clear role to play. Since you are not working physically, it becomes more than important for you to avoid confusion. For this, you can use the workflow platform wherein every member can check roles into their dashboard to know what is exactly served on their plates. And this must be overseen by the top-level managers who delegate tasks to different members. This step is not only important for the team members as well as for you as tracking will become an easy task for you.
  4. Prioritize the ongoing communication: We all know that communication is important. And you can make it super easy with commenting or similar capabilities created directly into your workflow platform. This will allow your team members to participate in a particular task to clear doubts, ask questions, provide updates, and offer insights. Other interfaces such as Slack or Zoom can also be extremely helpful when you want to organize and prioritize communication in the world where emails are no longer enough.

Final Words

We all know that digital disruption has been coming and affecting everyone. But remote technologies are proving themselves to be outstanding tools as corporate video production teams are forced to adapt. Applications like Adobe Premiere and Final Cut Pro (FCP) are easily available that corporate filmmakers like us are doing post-production work at home without any hassle. Lastly, we will only say that Corona is affecting everything and everyone but this moment in time when crisis, artistic ingenuity, and technologies have all collide will change the entertainment industry forever.