The content format that has taken the digital world by storm is video. Year after year videos has been gaining unprecedented popularity. And, why not when they have proven themselves to be effective in driving sales and conversions for businesses? Including product videos in business development and marketing strategies has become a staple because of a galore of reasons. While product videos are a great way to increase a visitor’s time on the page playing a part in Google ranking, they have also been valuable in driving sales.
If you have an ecommerce business but you have not yet made product videos a part of your marketing strategy, you are missing out on a lot. These logics below will convince you why such videos are important for your brand.
1. Product Videos are Persuasive
There can be no better sales pitch than a product video. If you want to explain the benefits of your ecommerce product videos or service to the customer in the most impressive way, product videos created by a top Video Production Company can be an interesting approach. They are self-explanatory, visual, and are retained better than any other form of content. A dynamic video production house can help reach out to your customers by creating highly informative, simple yet engaging videos that will persuade the customers into trying your products.
2. Increase Conversion Rates
Product videos have proven to increase conversion rates. According to a recent study, people who watch a product video on an ecommerce platform are more likely to buy it. Not only this, it also gets new visitors on your website who could be potential buyers in the future. Also, the number of views on the video can be interpreted as the popularity of your product converting customers in no time. The trick is to get a good Corporate Video Production Company involved to create the most innovative and catchy product videos for your Ecommerce business.
3. Rank Better in Google Search
According to a study, websites with videos rank better than the stale Ecommerce websites with just rows and rows of product pictures and boring text description. Product videos give your website a better exposure and help your website rank high on Google. With a good number of top-quality product videos on your webpage, you can be sure that user engagement will grow many folds. If you want your website to rank higher, you need to include product videos in your strategy along with SEO techniques and hacks.
4. Increase Web Traffic
One of the ways to increase web traffic is by putting product videos on your landing pages. The videos are engrossing and self-explanatory apart from being creative and outstanding. People would like to watch a video rather than reading text about the information and benefits of your product or service. Product video is a great tool to lure visitors to your website and then convert them into customers.
5. Videos are Viral
There is no denying about the virality of videos on social media platforms. And, it is a trend which is here to stay for a longer time. Hence, an engaging product video created by a top Video Production Company not just makes for a great marketing tool, but it can also spread a good word about your brand. Social media users like to consume videos as a form of content and even share them with their friends which boosts the virality of your video and ultimately the brand.
The affordability is another factor why more and more Ecommerce businesses are investing in product description videos. With great ROI, this trend is going to evolve in the coming years. If you want to get on the bandwagon and give your business a unique branding, start using ecommerce product videos to reach out to more people.