Using videos to convey your corporate message is an easy yet effective way. It helps you make the most of your content to prepare a solid path for success before you think about picking up your camera. You know what! Great and successful videos are not only about high-tech cameras and microphones but it is about proper planning, forethought, and of course a kick-ass strategy. If you are thinking about corporate video production and not sure about its process or essential steps involved, then just put down your camcorder and enjoy coffee.
In this post, we will elaborate on the corporate video production process but before that, you must understand what video production process is all about!
What is the Process of Corporate Video Production?
For many people, video production is all about pressing the recording button but it is more than that. The process of making a corporate video involves a total of 3 phases – Pre-Production, Production, and Post-Production, everything right from conceptualization to completion of the idea, everything is included in these steps. In the first phase – Pre-Production, you plan and coordinate, in the second phase i.e. Production, you capture elements you want to use in your corporate video, and lastly, in Post-Production, you combine and edit the elements captured to create the final video.
Elaborating the Corporate Video Production Process
While this process varies depending on the content, style, timeline, budget, and effort, there are some common building blocks (already mentioned above) used by the creators of such videos. And more details regarding these have been given here:
Phase 1: Pre-Production
This phase is all about preparation, arrangements, and setting the groundwork. In this phase, it is imperative to do a lot of research, sturdy planning, problem-solving, and resources needed to set the corporate video project up to be successful. This phase also includes the following:
- Video strategies and/or goals
- Budget and scope
- Selection of the story
- Set the project timeline
- Prepare script
- The production team and necessary equipment
- Location scouting
To identify these essential elements, it is needed to conduct a long series of meetings. Again, this will also depend on the team and the scope of the project. However, the following are some basics to help you get started!
- Fact-Finding: Call your company’s stakeholders and video production team members and bring them together to discuss the strategy, purpose, and objectives along with the process of finalizing it. While working with such a company, it is necessary to communicate certain information related to your targeted audience, branding, and the look and feel of the final video.
- Pre-Production Meetings: In this meeting, you need to include the video’s producer and the ‘primary point person’ for the project. Ensure you set realistic goals, timelines, and finalize the location. You can plan this meeting over the phone or in-person.
- Site Visit: It is completely in your hands whether you want to do a site visit or not. If videographer or producer has not seen the location, it becomes more than necessary to visit the site, otherwise, you can simply skip this step.
- Preparing for the Shoot: This step includes approval of the scripts, finalizing characters, and confirming locations. All these will ensure a smooth production phase for your corporate video shoot.
Phase 2: Production
Once you are done with the meetings and preparation work, it is time to have some fun! This phase is the point wherein you capture the footage and interviews (if needed) for your corporate video. This is the step in which your story begins to come to life. At this point, you will need to capture raw materials. In case, you have any specific ideas, visions, visuals, or thoughts in your mind for the final product, be sure that you discuss every minutest detail with the corporate video production team. When it comes to the elements, this phase possesses the following:
- Setting up the video equipment, lighting, and sound
- Interviewing the characters (if any)
- Recording voiceovers
- Capturing ‘B-Roll’ (additional footage to support the story)
If you are outsourcing the video production services, it is advisable to have the ‘primary point person’ available on the shoot location so that they can act as the conduit between your brand and the video producer.
Phase 3: Post-Production
Once the production phase is completed, the video producer and the editor go to their main work. In this phase, the video production team will start the process i.e. organizing, planning, and editing the captured videos. The producer is expected to carefully review the footage recorded and transcribe interviews conducted.
Afterward, they assemble the entire story and the editor will bring all the pieces together with his magical touch. This phase typically involves:
- Sorting the interviews
- Producing the final story
- Selecting appropriate or suitable music
- Video editing
- Revisions and approvals
- Final delivery of the video
Your corporate video production team will manage all the ‘nuts and bolts’ of the final product. Therefore, just sit tight with a cup of coffee and wait for the magic. Even though this process will require some creativity and take some time, you have to be patient. Different companies have different timelines but in general, it may take up to 6-8 weeks.
Once the draft of your corporate video project is ready, it will be the time for the project’s point person and the key stakeholders to step back into the mix:
- Initial Approvals and Reviews: Once the editors are done with the initial version of your corporate video, review the work. The revision process can start if there are some changes required in it. Companies like us offer a pre-defined number of amendments or simply hours set aside for the same.
- Final Video: Once the video is approved and finalized by the client, it is will be exported to its final format. If you are planning to post the video on different platforms, be sure to discuss it with the corporate video production team. It is essential because different platforms like Facebook, YouTube, etc. have slightly diverse specifications for optimum video playback.
Corporate videos have gained immense popularity in the last few years. These videos are providing businesses or corporate with a platform to easily reach the masses at a minimal cost. In addition to this, these videos are helping businesses narrate their brand story and improve their online presence through social media platforms. A video not only inspires the customers to stay connected but improves business profitability, customer retention, etc. To put it simply, corporate videos act as a powerful statement for businesses to improve the overall brand experience.