Making a Corporate film is not a cakewalk. Right from proper development funding to cheaper storytelling and film-making techniques dominating the marketplace, there are so many hurdles corporate filmmakers have to go through to complete the entire project. But a patient and skilled production company like Skittles Productions will tackle most of the problems thrown their way. Here are some of the biggest challenges every filmmaker has to face.
Ever increasing competition:
The popularity of videos is proof that people across the globe are consuming and recording videos. From amateurs to startups and professionals, independent filmmakers are flooding the market and corporate filmmakers in Delhi have to face stiff competition. To solve this, one should constantly keep upgrading their skill set and technology to create awesome corporate videos. Well, if you look at the bright side of competition, you get a chance to better yourself with every project.
Balancing quality within a tight budget:
Only a targeted video can boost your marketing efforts and creating such an impact-full video is the responsibility of the corporate filmmaker. But when he has to work within a tight budget, bringing out a quality product can be quite challenging. He has to creatively utilise his resources and cut down the expenditure at every stage of the video production. The best corporate filmmakers understand the costs involved and the limits to which business can spend.
Unclear marketing goals from the client:
When you are dealing with a creative project, miscommunication is bound to happen between the vendor and the client. This is because the client may have a different concept than the corporate filmmaker and it may not be communicated properly. Especially when the client is unclear about their marketing goals for the corporate video, the filmmaker is in a fix. This uncertainty many a times affects the quality or the framework of the final product. Clarity of thought and communication is extremely vital between both parties.
Tailoring a single video for different social platforms:
Clients often request to tailor a single corporate video for various social platforms and marketing purposes. This basically means that the corporate film production house has to change the format and structure many a time. As a filmmaker, you should have a clear idea about the resolution, size and format that the clients expects from you. Enquire with your client about platforms where this corporate video will be shared and deliver the video in those formats. Since different video platforms like Vimeo, Youtube, Facebook, etc have different resolutions, you will have to deliver the video in compatible formats.
Budget, cast, scheduling, natural disruptions and many more challenges keep pushing corporate filmmakers in Delhi. But with creativity, innovation and technical support, corporate filmmakers like Skittles Productions go past the challenges and deliver an impeccable video.
Digital marketing ninjas are always looking for ways to increase engagement and boost conversion rates. They have realized the mega potential of video content to encourage their audience to act and drive sales. Search engines just love video content and looking at the digital marketing trends of this year, videos are reigning the market. If you too are a dynamic marketer who is eager to try new marketing techniques, collaborate with production houses in Delhi today to create awesome content for your brand and achieve your marketing goals with it.
Here are a few ways you can use video content for marketing:
1. Optimize your videos
You may have got a great video created by a creative video production company in Delhi. Yet you still need to optimize your videos in order to increase its visibility. This means that you should keep in mind the format of the social media platform where you would be posting all your videos. In case you are pushing all your content on Youtube, you should observe how Youtube drives its content. Here are a few ways to optimize your video content:
- Keywords: These keywords mean the phrases people are using to search a type of content on video platform. In order to make your content visible to your viewers organically, you should insert these keywords in the heading and description of your video. Match the most search entries to obtain accuracy and precision.
- Thumbnails: All production houses in Delhi know that a video thumbnail should be attractive and actionable. Thumbnails are the small images that represent the video before it is played. Do not use any random picture for the thumbnail. It should show real people in the video to prompt people to watch the video.
- Description: The title of the video and description should have the keyword. Add a CTA or call to action in the description while making it informative at the same time.
2. Corporate Presentation
Hire a film production house and get a corporate video for your business if you don’t have one already. Gone are those days when you wrote paragraphs in the ‘About Us’ section. Instead, companies are now putting videos on the webpage. This is not only creative but also increases engagement on your website. Ask the corporate video production company in Delhi to make a compelling and creative story of your company’s journey and environment so that people get a good glimpse of your business values. A corporate video is a way of telling about yourself in a more interactive and amusing way.
3. Long Form Content
Sure the times are changing. With lesser time on people’s hands, they are preferring short content. Therefore short videos on Facebook and Instagram do well. They are quick and short. But, if you are thinking in the long run, long form videos are more fruitful. Don’t stick to creating short online videos. Hire any of the production houses in Delhi and create long explanatory videos that you think will help your viewers and customers with solving an issue or a problem.
4. Live Videos
In case you want to drive engagement on your social media channel, make use of live videos. The real-time content in live videos is what makes them popular and a strong marketing tool. People like to watch live videos because there is an element of surprise. They put comments on the video which drives engagement and gives a boost to your video content. They even watch the live video till the end so you can ask them to take an action in the end.
Hope these tips are helpful in achieving your marketing goals for this year using video content as a new alternative.
Nowadays, to make their content appealing and target oriented, businesses don’t just rely on written content. Amazing content must lead to conversion and if trends are to be seen, corporate videos are doing just that. But you need to make a amazing corporate video production strategy, you have to cover all of your business bases.
Why You Need A Corporate Video Production Strategy
This is the age of digitalisation since the digital platform is evolving every single day. Businesses now make use of all the virtual mediums to reach their targeted consumers. Not all love to read blogs, e-brochures or newsletters, considering everyone is short on time and like to receive short, quick yet all-inclusive information. Hence, it is imperative that your messaging in content should be lucrative enough so more users consume it.
Hence, it is essential for a business to have an effective corporate video production strategy in place. One cannot leave any loopholes here and all bases need to be covered.
Here’s why one needs to have a comprehensive corporate video production strategy
1:- Google supports the video trend
Google acquired Youtube in 2006, and that is when it made a strong connect with videos, considering videos made a huge impact in SEO. Wondering how did the videos popped up in search results? Initially Google integrated just the links of the relevant videos as a part of the search results. It is over the years that it made the entire video show up in the search result. For Example:- A brand that sells cosmetic products has videos uploaded on how to use their products or how effective they are. These videos too would pop up besides their website page. This trend has greatly helped in improving the page rankings of businesses. Thus, it’s important for the organisations to capitalize on this feature and ensure that the link of their company website is featured in the video itself or in the description segment under the video. Impressed or intrigued upon watching the video, a prospective consumer may want to try out the product.
Also Read: Top 5 Video Marketing Trends in 2019
2:- Ease of Sharing
Sharing videos is an effortless task, and can be done on fingertips, literally! Youtube, Vimeo etc. are amazing platforms for sharing videos. All you need is the link that takes you to the video or the embedded code that is given by the site. Blogs, Insta Pages, Facebook pages, Twitter- are social media platforms where you can share your videos. All you need is a little promotion at the beginning of the launch of the video. This will intern make your target audience spread the word for you, which otherwise wouldn’t have been possible. Your video will go viral and become popular on search results if shared, liked or commented upon, a couple of times. For it to rank higher, it is essential people actively engage with your videos.
3:- Each one learns differently.
The aim of Corporate Video Production is to create content that educates. It is not an unknown fact that every individual is a different kind of learner. Some grasp information through audio and some by looking at it. Hence, it is essential that your content must cater to different learners with different needs. It does not matter what product or service you are aiming to sell, the end result is to leave your consumer educated and empowered. If you merely write down an explanatory blog or list you are helping only the read-write learners. When you create comprehensive corporate videos you also help auditory and visual learners. If the videos carry easy-to-follow and quick instructions, you also are able to help kinesthetic learners. These are those learners who work along as you instruct in the videos, and always appreciate a more hand-on approach.
4 – It helps you set your goals
Essentially, you need to know why you’re even bothering to create videos in the first place. What kind of audience are you trying to reach? What do you want them to do after taking a look at your content? These answers should drive every decision you make throughout the rest of the process.
Corporate Video Production thus helps your brand to attract and reach many consumers who appreciate appealing content. Videos bring a perfect mix of information, training and entertainment. You can even derive the benefits of transcription here. Transcribe your video into the text format right underneath the video on your blog. The read-write learners will have a reason to rejoice here! Also, this practice would help improve your SEO.
Over the last few years digital marketing has found a vital space for itself in a company’s marketing plans and strategies. And a prominent aspect of the digital marketing space is video marketing. Video marketing is the latest trend when it comes to a business’s medium to communicate with their target audience. Explainer videos for their products, promoting newly launched products or services, awareness videos about new offers or schemes and in many more way’s videos have helped businesses market their brand creatively and thereby enhance their sales. With the significance of video marketing growing by leaps and bounds let’s have a look at the latest trends in video marketing.
5 Trends in Video Marketing
We don’t need a brick and mortar classroom, nor do we need the chalk and talk method only anymore. Learning can now be done virtually, online. The adoption of the eLearning trend is growing steadily across the globe. It’s a flexible concept to render learning to a diverse set of people via videos. This impactful, informative and powerful online training material can help the learner understand the concepts thoroughly.
Vlogging is in complete vogue! A “video blog” has grown from a mere fun time hobby to becoming a radical tool of video marketing. The appealing, entertaining and personal approach a vlog carries helps businesses to utilize it for their marketing purposes. Vlogs combines the beauty and advantages of blogging and streaming both. An embedded video along with supporting content, images and text is a growing trend in video marketing allowing vloggers to earn well through them!
3. Live Streams
Live streaming has gained increasing popularity because the matter that you see on the live video is real time and unadulterated. Live streaming is also economical and does not need much of an investment. It also does not incur additional costs of editing etc. Live videos can be saved, retained and officially uploaded whenever required for promotional purposes.
4. In Sync with The Device
Videos are viewed across various platforms and on various devices. It is essential that the format of the video must adapt with the device. While earlier video formats were mainly horizontal, increasing use on the internet over the phones and tablets had made video formats go vertical. An intermediate alternative is square videos that use appropriate screen space and receive more engagement.
5. 360 Degree Videos
These videos are apparently the next big thing! 360-degree videos are a splendid form of videography that can put across content in an extremely impressive way. They help the user to control the point of view and the narrative. Such videos connect with a viewers’ psyche more deeply than the usual videos. Hence businesses have now started incorporating 360-degree videos in their online marketing plans.
Once your core mission, vision, target audience and business goal are clear, video marketing helps a company’s marketing content to come across attractively and with a personal approach. The above-mentioned techniques and trends in video marketing will help your business to increase your market reach with limited monetary investments.