What Makes a Corporate Video Successful?

In the epoch wherein our eyes typically glued onto the screens of our mobile phones and laptops, engaging videos are more relevant than the lengthy and stuffy written content. With the rising widespread acceptance of social media platforms, there are jammed packed videos across subject matters available. Right from news and events to daily happenings, humorous stories to cute animal videos, the internet never gets short with the entraining video content.

Now, the question is how to make corporate videos thrive among other exceedingly exciting and engaging videos! Let us be honest, corporate video productionis never recognized for their interesting content. Instead,they are regarded as dry, boring, and slow to drive viewers. But, do not lose your heart! There are several corporate videos available which have stood out due to its presentation, content, and other aspects. Undeniably, a fair amount of videos failed to engage its targeted users, but your corporate videos can!

Have you ever noticed why some corporate videos have such an impeccable record of engagement? Why they are so successful in increasing the ROI and creating brand awareness? Even though there is no rocket science in it but the following tips can make corporate videos so powerful:

Use of Clear Images

First and foremost, let us shed some light on the importance of the quality of the images. As a viewer, what do you usually do when the quality of images or footage is low? You skip it, don’t you! The effectiveness and success of corporate videos highly depend on the quality of the images used. Today, there are several highly advanced cameras available in the market. You can just sit back, have your snacks, and capture quality images for the videos.

Keep it Short but Creative

A short, creative, and crispy content are all you need to create magical videos for your business. It is said that a corporate video should be under 3 minutes long. However, it has to be effective though everything particularly the content depends on your targeted audience. It is a human tendency that if the video is too long, people start losing interest and concentration. So, it is important to keep your corporate videos short and clear. As a business, you do not want your audiences to skip your videos. Also, note that people do not watch videos to listen to your long history lessons so give them something interesting and unique.

A Creative Story is Must

Do you know why certain videos are so popular? A corporate video acts as a medium that can easily and effectively incorporate the visual as well as audio content. So, weave your storyline, then put some soothing words along with creative shots and motion graphics for a pleasant narration. You can make any tedious corporate video interesting by adding striking music for that WOW factor. Be so creative that your viewers do not want your videos to finish!

Convey Clear Message through Your Videos

No matter what form you choose for your story idea, it should be as clear as possible. You motive should be telling your targeted audiences succinctly about your brand and its services. This is how your brand’s reputation and awareness will build. And do not forget to add a ‘Call to Action’ at the end to encourage your viewers to invest something in your services.

Back-Up is the Key

Always back-up whatever you have said! No matter how amazingyour corporate video is, you would lose reputation and trust if your services or goods do not perform as they are expected. Keep in mind that once you lose your reputation, it becomes extremely hard to regain it.

There are some more useful points that can help you make a normal and boring corporate video production interesting enough to grab the attention. We will throw some light on those points in our next part of this blog post. So stay tuned!

A Simple Yet Detailed Explanation of the Corporate Video Production Process

Corporate Video Production Process

Using videos to convey your corporate message is an easy yet effective way. It helps you make the most of your content to prepare a solid path for success before you think about picking up your camera. You know what! Great and successful videos are not only about high-tech cameras and microphones but it is about proper planning, forethought, and of course a kick-ass strategy. If you are thinking about corporate video production and not sure about its process or essential steps involved, then just put down your camcorder and enjoy coffee.

In this post, we will elaborate on the corporate video production process but before that, you must understand what video production process is all about!

What is the Process of Corporate Video Production?

For many people, video production is all about pressing the recording button but it is more than that. The process of making a corporate video involves a total of 3 phases – Pre-Production, Production, and Post-Production, everything right from conceptualization to completion of the idea, everything is included in these steps. In the first phase – Pre-Production, you plan and coordinate, in the second phase i.e. Production, you capture elements you want to use in your corporate video, and lastly, in Post-Production, you combine and edit the elements captured to create the final video.

Elaborating the Corporate Video Production Process

While this process varies depending on the content, style, timeline, budget, and effort, there are some common building blocks (already mentioned above) used by the creators of such videos. And more details regarding these have been given here:

Phase 1: Pre-Production

This phase is all about preparation, arrangements, and setting the groundwork. In this phase, it is imperative to do a lot of research, sturdy planning, problem-solving, and resources needed to set the corporate video project up to be successful. This phase also includes the following:

  • Video strategies and/or goals
  • Budget and scope
  • Selection of the story
  • Set the project timeline
  • Prepare script
  • Elements
  • The production team and necessary equipment
  • Location scouting
Video Production Production

To identify these essential elements, it is needed to conduct a long series of meetings. Again, this will also depend on the team and the scope of the project. However, the following are some basics to help you get started!

  • Fact-Finding: Call your company’s stakeholders and video production team members and bring them together to discuss the strategy, purpose, and objectives along with the process of finalizing it. While working with such a company, it is necessary to communicate certain information related to your targeted audience, branding, and the look and feel of the final video.
  • Pre-Production Meetings: In this meeting, you need to include the video’s producer and the ‘primary point person’ for the project. Ensure you set realistic goals, timelines, and finalize the location. You can plan this meeting over the phone or in-person.
  • Site Visit: It is completely in your hands whether you want to do a site visit or not. If videographer or producer has not seen the location, it becomes more than necessary to visit the site, otherwise, you can simply skip this step.
  • Preparing for the Shoot: This step includes approval of the scripts, finalizing characters, and confirming locations. All these will ensure a smooth production phase for your corporate video shoot.

Phase 2: Production

Once you are done with the meetings and preparation work, it is time to have some fun! This phase is the point wherein you capture the footage and interviews (if needed) for your corporate video. This is the step in which your story begins to come to life. At this point, you will need to capture raw materials. In case, you have any specific ideas, visions, visuals, or thoughts in your mind for the final product, be sure that you discuss every minutest detail with the corporate video production team. When it comes to the elements, this phase possesses the following:

  • Setting up the video equipment, lighting, and sound
  • Interviewing the characters (if any)
  • Recording voiceovers
  • Capturing ‘B-Roll’ (additional footage to support the story)

If you are outsourcing the video production services, it is advisable to have the ‘primary point person’ available on the shoot location so that they can act as the conduit between your brand and the video producer.

Phase 3: Post-Production

Once the production phase is completed, the video producer and the editor go to their main work. In this phase, the video production team will start the process i.e. organizing, planning, and editing the captured videos. The producer is expected to carefully review the footage recorded and transcribe interviews conducted.

Afterward, they assemble the entire story and the editor will bring all the pieces together with his magical touch. This phase typically involves:

  • Sorting the interviews
  • Producing the final story
  • Selecting appropriate or suitable music
  • Video editing
  • Revisions and approvals
  • Final delivery of the video

Your corporate video production team will manage all the ‘nuts and bolts’ of the final product. Therefore, just sit tight with a cup of coffee and wait for the magic. Even though this process will require some creativity and take some time, you have to be patient. Different companies have different timelines but in general, it may take up to 6-8 weeks.

Once the draft of your corporate video project is ready, it will be the time for the project’s point person and the key stakeholders to step back into the mix:

  • Initial Approvals and Reviews: Once the editors are done with the initial version of your corporate video, review the work. The revision process can start if there are some changes required in it. Companies like us offer a pre-defined number of amendments or simply hours set aside for the same.
  • Final Video: Once the video is approved and finalized by the client, it is will be exported to its final format. If you are planning to post the video on different platforms, be sure to discuss it with the corporate video production team. It is essential because different platforms like Facebook, YouTube, etc. have slightly diverse specifications for optimum video playback.

Closing Remarks

Corporate videos have gained immense popularity in the last few years. These videos are providing businesses or corporate with a platform to easily reach the masses at a minimal cost. In addition to this, these videos are helping businesses narrate their brand story and improve their online presence through social media platforms. A video not only inspires the customers to stay connected but improves business profitability, customer retention, etc. To put it simply, corporate videos act as a powerful statement for businesses to improve the overall brand experience.

What are the useful benefits of corporate video production?

Video production working time

Corporate video production is one of the smartest ways to captivate a customer’s mind. The professionally created corporate videos help in putting the customised brand message across and work as an engaging platform for the brand. It has become a primary tool to communicate with the customers and arouse conversations around the product or service.

Corporate video production houses have changed the way brands share their stories. They are sensibly using corporate videos as a tool to make their brand memorable among the customers. Apart from this, there are several other benefits of corporate video production. Let’s discuss them in detail:

Narrates brand story

Brands are exploding popularity through the act of visual storytelling. With the internet becoming accessible, it presents a great opportunity to narrate a compelling brand story. The nature of the content in corporate video production is controlled. It is centralised and focused to deliver a message relevant to the target group. Corporate video production is not restricted to space and time. Thus, in a crisp and concise way, the brand can make a huge impact to engage the customers.

Creates brand awareness

Corporate videos are the most powerful tools of marketing and branding. They are meant to create strong emotions. The brand message portrayed through them is more elaborative and informative. It evokes conversation around the content and engages customers with its eye-catching visuals. This increases brand awareness among the existing and potential customers. Instead of reading lengthy textual language, they get to see the more interesting visuals and hook with the brand.

Corporate video production has become a crucial part in creating a positive ripple effect on business. It not only attracts the customers but retains them; increases revenue and recall value of the brand.

Better SEO ranking

Google and other important search engines appreciate video content. The quality of video content and its relevance change the game of SEO and a strong web presence. If it is done by using the right task and description, chances of getting a better rank on result pages increases.  While determining the rank, Google also scrolls through other media types and look for exclusivity, quality of visuals and information which gives a boost to the company’s SEO efforts.

Corporate Video Productions

Apart from this, good video content holds the eye of the viewers for a longer period of time. This proves that a particular corporate video is interesting and useful for the audience. This significantly improves the ranking and result in better SEO.

Share on social media

With the increased use of social media, corporate video production is seeing endless possibilities in reaching out to the target customer group. If the corporate video is made with high-quality visuals and specific messages, it will arouse conversations and discussions on the social media platform. When customers find the video to be compelling, they like to share it with their friends and acquaintances. They start sharing on their social media handles that become a powerful and genuine act of advertising. It also inspires word of mouth strategy where customers become the brand advocates and result in the success of the product or service.

Corporate video production has gained huge popularity over the past decade. The opportunity to reach the masses globally at a minimal cost is making corporate of each size to narrate their brand story. Additionally, it improves the online visibility of the brand by getting your website or social media channel noticed. It also inspires the customer to stay connected with the brand that improves customer retention, consistency and business profitability. It works as a powerful statement to enhance the overall brand experience.

Here is How Video Marketing Promises you Great Response

Video Productions

Videos are known as gold mines for SEO and marketing. Its ability to draw and retain the attention of the viewers is massively cherished and appreciated in the market and thus, it is utilized in the advertising campaigns with full energy and enthusiasm. The multiple Film Production Companies are bringing out the best styles and ideas for making videos for different purposes and domains that can be educational, spiritual, emotional or promotional. Whatever is the need of the situation and the client, the company delivers the same with knack and grandeur.

Video marketing is a budding form of promotion and calls for great attention and thus is flourishing in the present and will continue to grow in the future as well. Here, we will tell you what makes the video marketing stand in good stead among the other major forms of advertisement and marketing.

Artistry and Innovation – The world is a canvas and everyone in it is an artist but the truly creative mind people know how to turn imagination into reality. The people working in Corporate film production companies know how to optimally utilize the creative cells of their brain in the production and video making activities. Innovative mindsets create a video that is meaningful and entertains the audience simultaneously. Depending on the needs of the clients, the company can make the film either too serious or too funny. But the creativity is the prominent part that shall not be missed from the film that is made as it makes it unique and retainable.

Video Production

Clings the audience – Impressing the audience remains the most challenging task for the corporate sector. If your methods of attracting the attention of the people are befitting and you are able to seek the interest for a longer time, then your efforts seem to brew some amazing results in return. The creativity, acting, professionalism, and originality of the theme can really make the viewers say ‘wow’ and that is the magic of video marketing. No other form of marketing can be this much empathetic and catchy. Hence, it can be said videos raise a bar by making the viewers cling to the screen and absorb the message that is shared.

Easily accessible and fathomable – Videos can be easily seen and understood if the messages are clearly displayed with great professionalism and acting. Corporate film makers who are experts in the field can easily portray the emotions on the screen and if there is a presence of great actors and cameras. The video marketing is receiving huge praise from the society and companies of every grade are working upon utilizing the opportunity and taking advertisement benefits with this accessible and fathomable tool. In fact, one of the best things about videos is that even an uneducated class can understand the message from the video if it is in their regional language.

Igniting sales and growth – Business growth never comes by chance, but it is ignited with the continuous efforts and strategies put by the mindsets working behind the growth and establishment of the company. Video marketing puts the reality of the product or service in front of the viewers in the best way possible and hence, the company is promoted and the sales are increased. Increasing the growth and sales remains the main motive of the companies that are doing the business and it is essential for its growth and survival in the world of dog-eat-dog competition.

With the greatest benefits explained, the eminence of video marketing can be clearly seen. If you want to grow in the market, you need to have a clear understanding of the videos and if you do not have it already, you shall hire the best known corporate film makers who are pundits in the field. Before hiring a company, doing a past check is very important as it lets you know about the professionalism and specialization they hold. With the right video quality and platform, the companies can receive a plausible response from the viewers and make their sales graph go up in the sky.

7 Simple steps to prepare an effective and compelling script for corporate video

Video Productions

Writing a compelling script is a vital part of video production services in the corporate sector. There are many script templates available online, but, the idea is to add the essence of business innovatively. Most of the time, organizations are oblivious about the utilization of all the elements required in video production. This calls for research intended at the evaluation of segments that make the corporate video engaging.

To start with, it is necessary to understand what exactly does the script of corporate videos includes in its format. In fact, the concept, script, screenplay, pre-production, and production phases of corporate production are reflected over initially. These segments of analysis are beneficial in reaching out to masses by a powerful script. At this point, it will be ideal to get familiar with 7 simple steps to write an effective script for corporate video:

7 easy steps to write a powerful script for corporate video

Driving excellent results to attract masses is the prime prerequisite of video production services for the corporate sector. However, striking the right note by knowing what exactly the audience is looking forward to is the right approach for preparing the compelling script. Even though, the expert corporate filmmakers are adept at delivering the best corporate video production services, but, the following ways to write impressive script will be a handy guide for all sized businesses:

Weaving the story in the script in a simplified way:

1- Prepare a video brief as a teaser

When it comes to preparing an effective script for corporate video or film, the introduction is a must. In such a scenario, preparing a teaser or video brief must be considered. This teaser helps the audience in connecting with the story. This teaser should be short, contextual and easy to relate with.

2- Present your brand message in a story format

A narrative that is prepared in an interactive way gets a huge response from people. It should contain a brand message yet in an interesting way. Despite of all the technical aspects of the brand, the story compiled in the script should be simply chalked. Nevertheless, important features of the products or merits of services should smartly be represented in the video content.

3- The language of the video should be easy to understand

The corporate video production services emphasize the theme of the services offered by the company. Everything about the services and structure of a company can be regarded with the utmost professionalism. But, in order to send across the right meaning to the masses, the language of the video should be easy to understand. Be it the catchy phrases, punchlines or the overall terms used in the script, the language must be suitable for the targeted audience.

4- Keep the script short and precise

Huge chunks of information, long sentences, and the lengthy script can be monotonous. On the other hand, the short, precise and powerful script can not only engage people but also, give them a reason to convert as a customer.

5- Use words according to the context

Every industry has a set of words that people can relate to and identify the worth of corporate video production services. These words will make the script of video authentic and impactful.

6- Thorough reading or proofreading of the script

It is wise to read the script of corporate film or video thoroughly before using it. Proofreading the script is a crucial step to make a note of all the points that are not significant. The language errors or any issues can also be checked as a part of this step.

7- Tweak and make the script meaningful

A properly researched and edited script for a corporate video is drafted after tweaking irrelevant portions. This is the final step to make the content of the script meaningful and tailor the video accordingly.

Using the script in video mindfully with Skittles Productions

Professional scriptwriters and highly experienced corporate video production teams work together to offer customized corporate films. If you are looking for a concise, interesting and powerful script for corporate film or video production, then, contact Skittles Productions. We are a reputed video production company in India known for offering customized services to our clients.