4 Styles of Corporate Video that help build brand recognition

Corporate videos add meaning, depth, and value to your business. A strong corporate video sets a foundation for your business offerings and is a brilliant way to diversify your content. Whether you’re just starting to invest in video, or already leveraging the power of corporate videos to amplify your reach, there are few styles of corporate video that can actually help build brand recognition and also guide your customers through the buying process.

Brand Video:
The best assistant that helps the audience identify and relate to your business is your brand video. It presents your company in the best possible light. This video offers a gist of the company’s culture, values, and offerings to the audience. As it renders quality information in a short yet gripping manner, brand videos carry a clear message to the audience as well as for investors and new clients. The best corporate film production houses in Delhi can help you produce compelling content and engaging branded videos.

Case Study Videos:
Case study videos bring the audience face to face with enticing and interesting real stories of customers. They highlight a particular problem, address its details and offer a solution. They are highly impactful marketing tools as they help create good trust users can relate to the stories. Not only random people but real life leaders opening up about their challenges and experiences deepen the value of a case study video. Get your clients or customers from various industries to share their positive experiences. As viewers connect with the people they can recognize, it further helps validate your authenticity.

Corporate Video Production

Explainer Animation Videos:
An explainer video is all about explaining the ease of use of a product or service to prospective clients. In a fun and engaging way, these videos highlight the unique features, technical and operational details of a product. Animated videos are a great marketing tool which can deliver the core business idea and its features to the target audience in a very fascinating way. Animated videos also help retail visitors on your website for a longer time. 2D, 2.5D, 3D animation, stop-motion and high-definition graphics can make your explainer videos a cut above the rest. Marketers are increasingly using explainer animated videos to engage the visitors and for attracting visitors to their site for a longer time.

Corporate videos for employee training:
Videos can serve as an effective tool to train your employees in various fields. Valuable advice and inputs from management, team leaders, subject matter experts and so on can be creatively presented to employees to inform them about brand values and work culture your company has. You can also create an archive of videos covering webinars, lectures, demonstrations and training sessions. These can be accessed by employees to learn and enhance their skills.

In today’s fast-paced digital era where people are bombarded with advertisements and promotions, It has become mandatory to invest in a corporate video for your business to nurture brand loyalty. Not just the style and technique, but the content of the video also matters to a great extent. Corporate Film Production Houses in Delhi are enriched in executing high profile videos and films. Businesses can seek their help for producing the best explainer videos that can raise their website traffic and conversion rates.

Top Things You Should Know Before Opting A Video Production Company

Top Things You Should Know Before Opting A Video Production Company

A human brain is designed in a way that it retains images and videos in its memory better than the text format. Furthermore, if we talk from a business perspective, ROI or return on investment from video marketing is far more than other traditional methods. This gave birth to video culture in the world and almost every company is shifting from conventional ways of marketing to these dynamic and more ROI generating methods. Delhi is among those cities in India where this trend is at its highest peak. On every nook and corner, you can find an Explainer Video Company.

Storyline of a Video
Cameraman at work. Shallow dof effect.

However, the major point of concern is the pointers that need to be kept in mind before getting a video done from a certainly animated video creator. This will help you maximize your profit and send the right message across your target audience.

Top 6 Things You Should Know Before Opting For Video Production

1. The objective of a video

Your objective must be crystal clear like whether you are doing the video for brand awareness or product launch or just to increase your sales. The clearer you are about your objective, better the execution. Also, video creators get the right idea about your requirement and they can work upon a concept accordingly.

2. The storyline of a video

The most important entity of a video is a strong storyline. Make sure the options given to you by video creator companies have a good and impactful storyline. The video might be 3 minutes long but the way you tell the story can leave an impression on people for years.

3. Type of video

There are many types of video that can be created like introductory video, explainer video, animated video, sketch video etc. It solely depends on your objective and your brand identity what kind of video will be best suited.

4. Target Audience

No matter how great a concept is, it will not work if your target audience does not consume that kind of content. Therefore, it is necessary to keep in mind your target audience before you think about a video and the concept for promoting your services.

5. The budget for a video

You must have a budget in mind before you go out to shoot a video or get an animated video done because this video industry is far more expensive than it seems. Therefore, if you let your video creators know your budget in advance, they might scrutinize video concepts accordingly.

6. Other nitty-gritty

This involves the aesthetics, background, costumes, colour combination, content etc. Make sure that your video does not become lengthy and boring. People appreciate more of a small and crisp kind of video with a message that hits hard. Therefore, simply keep in mind that the impact of a video should not get lost.

Target Audience

If you have a clear vision of your purpose of getting a video done and you are well aware of all the above-mentioned pointers, there is no denying the fact that you will surely achieve your objectives within no time. Also, it will be easier for video creators to turn your imagination and perception of your brand creatively into a video that can be consumed by masses.

A Corporate Filmmaker’s biggest challenges

Making a Corporate film is not a cakewalk. Right from proper development funding to cheaper storytelling and film-making techniques dominating the marketplace, there are so many hurdles corporate filmmakers have to go through to complete the entire project. But a patient and skilled production company like Skittles Productions will tackle most of the problems thrown their way. Here are some of the biggest challenges every filmmaker has to face.

Ever increasing competition:

The popularity of videos is proof that people across the globe are consuming and recording videos. From amateurs to startups and professionals, independent filmmakers are flooding the market and corporate filmmakers in Delhi have to face stiff competition. To solve this, one should constantly keep upgrading their skill set and technology to create awesome corporate videos. Well, if you look at the bright side of competition, you get a chance to better yourself with every project.

Balancing quality within a tight budget:

Only a targeted video can boost your marketing efforts and creating such an impact-full  video is the responsibility of the corporate filmmaker. But when he has to work within a tight budget, bringing out a quality product can be quite challenging. He has to creatively utilise his resources and cut down the expenditure at every stage of the video production. The best corporate filmmakers understand the costs involved and the limits to which business can spend.

Corporate Video Production
Corporate Video Production

Unclear marketing goals from the client:

When you are dealing with a creative project, miscommunication is bound to happen between the vendor and the client. This is because the client may have a different concept than the corporate filmmaker and it may not be communicated properly. Especially when the client is unclear about their marketing goals for the corporate video, the filmmaker is in a fix. This uncertainty many a times affects the quality or the framework of the final product. Clarity of thought and communication is extremely vital between both parties.

Tailoring a single video for different social platforms:

Clients often request to tailor a single corporate video for various social platforms and marketing purposes. This basically means that the corporate film production house has to change the format and structure many a time. As a filmmaker, you should have a clear idea about the resolution, size and format that the clients expects from you. Enquire with your client about platforms where this corporate video will be shared and deliver the video in those formats. Since different video platforms like Vimeo, Youtube, Facebook, etc have different resolutions, you will have to deliver the video in compatible formats.

Budget, cast, scheduling, natural disruptions and many more challenges keep pushing corporate filmmakers in Delhi. But with creativity, innovation and technical support, corporate filmmakers like Skittles Productions go past the challenges and deliver an impeccable video.

4 Ways To Start Using Video Content For Marketing

Digital marketing ninjas are always looking for ways to increase engagement and boost conversion rates. They have realized the mega potential of video content to encourage their audience to act and drive sales. Search engines just love video content and looking at the digital marketing trends of this year, videos are reigning the market. If you too are a dynamic marketer who is eager to try new marketing techniques, collaborate with production houses in Delhi today to create awesome content for your brand and achieve your marketing goals with it.

Here are a few ways you can use video content for marketing:

1. Optimize your videos

You may have got a great video created by a creative video production company in Delhi. Yet you still need to optimize your videos in order to increase its visibility. This means that you should keep in mind the format of the social media platform where you would be posting all your videos. In case you are pushing all your content on Youtube, you should observe how Youtube drives its content. Here are a few ways to optimize your video content:

  • Keywords: These keywords mean the phrases people are using to search a type of content on video platform. In order to make your content visible to your viewers organically, you should insert these keywords in the heading and description of your video. Match the most search entries to obtain accuracy and precision.
  • Thumbnails: All production houses in Delhi know that a video thumbnail should be attractive and actionable. Thumbnails are the small images that represent the video before it is played. Do not use any random picture for the thumbnail. It should show real people in the video to prompt people to watch the video.
  • Description: The title of the video and description should have the keyword. Add a CTA or call to action in the description while making it informative at the same time.

2. Corporate Presentation

Hire a film production house and get a corporate video for your business if you don’t have one already. Gone are those days when you wrote paragraphs in the ‘About Us’ section. Instead, companies are now putting videos on the webpage. This is not only creative but also increases engagement on your website. Ask the corporate video production company in Delhi to make a compelling and creative story of your company’s journey and environment so that people get a good glimpse of your business values. A corporate video is a way of telling about yourself in a more interactive and amusing way.

3. Long Form Content

Sure the times are changing. With lesser time on people’s hands, they are preferring short content. Therefore short videos on Facebook and Instagram do well. They are quick and short. But, if you are thinking in the long run, long form videos are more fruitful. Don’t stick to creating short online videos. Hire any of the production houses in Delhi and create long explanatory videos that you think will help your viewers and customers with solving an issue or a problem.

4. Live Videos

In case you want to drive engagement on your social media channel, make use of live videos. The real-time content in live videos is what makes them popular and a strong marketing tool. People like to watch live videos because there is an element of surprise. They put comments on the video which drives engagement and gives a boost to your video content. They even watch the live video till the end so you can ask them to take an action in the end.

Hope these tips are helpful in achieving your marketing goals for this year using video content as a new alternative.