The world of TV Commercials and the goals they achieve!

TV ads

A television advertisement is a paid form of national TV advertising where an organization pays to the TV network to buy a particular TV schedule to advertise his product or service. This span of television programming is produced by the organization itself and aimed to spark interest in a product or service. It effectively conveys a message to the desired demographic audience, markets a product or service and helps reposition your brand. Advertisers and marketers refer to this TV programming as television commercials or TVCs.

Skittles Productions Video shooting

Even today, it’s hard to find a replacement for television as it’s the most entertaining thing around as well as the best source of information. We utilize the television daily in our lives and thus TV various advertisements are reaching out to every audience daily helping influence their buying decisions. Right from cartoons, celebrity talks, to sports, soaps, news, movies, reality shows, and primetime programs, companies can simply take their pick and decide during which TV programs they want to play their TV commercial.

TV advertising time slots

In general, all television commercials or advertisements have different time slots. You can pick up a 30-second brief commercial slot or longer time slot depending on the price ranges between the TV medium and TV shows. Please note that prices may fluctuate and may be slightly higher during the peak hours. For example, if you are choosing a time slot anywhere between noon to 4 p.m. soap rotation, the price for the same commercial may be higher. So the cost to run a TV ad totally depends on your location, local affiliates, the television stations whether local or national and also the time of the year. Most organizations choose to go with popular shows even if an expensive affair as their audience is huge. Such TV advertisements are known as prime time commercials. While some large businesses are opting for 60-second commercials to advertise their business and stand out, the ideal length preferred for most commercials is still 30 seconds.

What goals can you achieve with TV advertising?

Television advertising is an endlessly flexible and versatile medium that has the capability of fulfilling a wide range of tasks starting from launching a brand to provoking the entire population towards the purchase of any product. Let us highlight some of the goals that an entrepreneur desires to achieve through television advertisement.

Changing customer behavior

Television advertisements do not solely discuss consumption rather it tries to change the customer’s behavior and perception towards a specific brand. Ubiquity and the frequency of ads are popular media planning techniques that could change the consumer’s behavior, his perception and subsequently encourage them for making a purchase decision.

Generating direct response

Since the ‘80s most retailers have been using television for maximizing their success rate. Seasonal and promotional offers along with new store openings are often conveyed to the public through television advertising. Viewers often use search engines to find brands that they hear about through TV and were displayed in the TV advertisement recently. Naturally, brands investing more in TV ads are likely to get more viewer response as compared to others.

TV ads

Demonstration purpose

Another major strength of TV ads is its capability to demonstrate. Sometimes, viewers require an understanding of the working protocol of products for its convenience and benefits. The moving image accompanied with powerful sound effects lures customers and makes the product or service even more attractive. Demonstration of any product also allows consumers to understand its applicability/functionality which allows them to avail those products.

Launching brands

Television is, without a doubt, the most effective medium for launching a brand. It combines both scales and reaches with persuasiveness and impact required for launching a new brand. TV ads create rich emotional connections which are not filtered through the cognitive brain when watched in a relaxed state. Thus, TV could be the best bet for entrepreneurs for endorsing new brands, increasing brand awareness and their presence in the market.

What Makes TV Commercials Still The Best Way to Promote Your Brand?

What Makes TV Commercials Still The Best Way to Promote Your Brand?

Television has been that instant go-to source of entertainment for decades now. It truly takes you around the world with the flick of a button, literally. Many predicted that with the advent of the internet and smartphones, TV might lose its significance. But a recent study shows that it still is a powerful platform to reach out to the audience and impact them.

Why Should Include TV Commercials Ads in Your Marketing Strategy?

Budget-for-a-Video

Brands are gradually becoming reluctant about investing in television commercials but the fact of the matter is, TV ads are still the most watched ones. In fact, a recent survey revealed that a TV reaches approximately 70% of a country’s population in a day! This data is enough to inspire a brand to collaborate with leading Tv Commercial Production Companies like Skittles Productions and harness the potential of TV ads. Following are the 5 valid reasons you should include TV ads in your marketing strategy.

1. Widespread Reach

Television still accounts to be the largest visual media platform in the world. If you want your brand name to be known in the smaller cities and villages, TV ads are the best marketing tools. Even among millennials, the access of television is more than any other means of entertainment.

2. It’s Effective

2. It’s Effective

Studies demonstrate that entertaining and gripping TV ads created by dynamic Tv Commercial Production Companies will lure viewers into buying the products. A popular quote says, “ Consumers don’t buy the products. They buy product benefits.” TV commercials are highly effective in highlighting the benefits of your brand.

3. Trust Factor

3. Trust Factor

No other media triggers consumer’s emotions like television. They laugh, cry, get excited and thrilled all through this one device. Thus, there is a trust factor in the minds of viewers regarding TV. Advertising on this platform will allow you to tap into this trust and win long-term customers for your brand as well.

4. It’s Popular

4. It’s Popular

Let’s accept it, we all have hummed one or the other TV ad jingle some time or the other. That is the popularity of this media! People can not skip ads on television as they do on Facebook or Youtube and thus your brand will definitely be noticed.

5. It’s Resilient

It’s Resilient

Television is here to stay! In the face of all disruptions in the past decade or so, TV has stood its ground. As a business owner, you can invest in TV ads and be sure that it will continue to market your brand in the coming days.

TV commercials have cemented their place in the marketing world and ignoring it will immensely narrow down your brand’s reach. A TV commercial may just be 30 second video but its impact goes a long way. Give your brand the advantage of TV ads.