Why Your Business Needs Animated Videos?


When you check on Google and read the statistics, you will found that videos are better received than text-based content. But have you ever given consideration to what type of videos your business needs? Countless options i.e. corporate videos, explainer videos, animated videos, social media videos, company profile videos, etc. are there. However, one of the most popular options is animated videos that you can get with a professional animated video production company.

Many businesses think that animated videos are not a good deal but check out the following undeniable reasons that will tell you that animated videos are a true winner among all:

  • An animated video is more engaging

Just think a little back when you were a small kid, you used to glue to the TV and watch cartoons for so many hours. Don’t you think there is something about these animated cartoons that grab our attention! If you still think there is nothing like that, then you should know that the famous ‘The Simpsons’ achieved around 13 million viewers per episode and the Family Guy touched an impressive number of 12 million adult viewers. Let’s accept it, everyone loves cartoons.

  • You do not have to work hard to make a sell

You must get agreed that animated videos are a light-hearted way to get spread your message effectively. Since animated videos are more engaging and less pushy, your audience is less likely to skip or turn off the video. However, it is important to use an interesting character for promoting your brand and products. Now, animated videos are considered as a subtle way to get your ‘sales’ message in much more effective and meaningful way.

  • No segregation in animated videos

The best thing about animated videos is that you cannot truly separate anybody. You can connect with all types of audiences. This is one of the reasons why animated videos come handy if you are covering a wide demographic. In addition to this, it is not necessary to use ‘human’ as your main character. You can do experiments when it comes to the lead character for your video. You can even see the most popular mascots of Walt Disney, Michelin, Kellogg’s Cornflakes, etc. and take some inspiration.

  • Options are endless for storyline

Yes! You read it right. When you are choosing animated videos for your business, you can come up with ANY (yes ANY) storyline you like. When writing for such videos, just put the rules out of the window and think about anything that can help you promote and sell your products. For animated videos, it is said that crazier is better. So, you do not have to be serious all the time. You can go for funny story, inspirational story, or anything you like.

  • Illustrations of your videos can simply the message

Your message might be a little complicated than your thinking. We are saying this because if you have so many stats to present, then it is best to go for other options like infographic videos. Using animated text in your animated videos is attention-grabbing and easy on the eyes. Alternatively, you can use an animated character to connect with your audience better by presenting the possible issues and solutions through your products.

  • Animated characters are reliable

Being a human, we all tend to pass quick judgments on others. Well! We cannot help it because it is in our genetics! However, for some good reasons an animated character has the ability to achieve what you cannot with a human character. Your audience will trust you and better connect with you through your videos if you use a friendly character in it. However, it is good to take help of the best animated video production company for the desired results.

Final Thought

Convinced? Yes! Then why don’t you join your hands with us to create an impressive animated video for your business! We have a dedicated team of professionals to handle everything with perfection and precision. So, get in touch with us and our expert team will help you create animated videos that you can use to realize your business goals.

5 Things You Should Know About Animated Videos


In the present scenario, it is no secret that our brain processes visuals more than texts. So, adding animated videos to your marketing efforts will significantly help you reach your target audience with great ease. Essentially, businesses go to the animated video production company to have exceptional end-product that can keep their brand on the top. Therefore, it is important to understand what makes the finest animated videos for your business!

Here are some essential things you must know about animated videos for your business to capture the maximum eyeballs and convert their interest into ‘investment’:

  • Take special care of the important elements of a video

If we ask you what makes a great animated video, what would your reply? Well! A suitable video narrative is a right answer. This type of inclusion plays a vital role in all sorts of videos and when it comes to corporate animated videos, you must have a compelling and engaging story with certain elements. This way you can win your audience. The major elements of a great video narrative include character, quest, climax, and resolution. A good animated video production company focuses on each element to deliver the best video.

  • Give a human touch to help your customers find the benefits

People only choose a brand when it conveys the right message that resonates well with them. Thus, the trick of creating an engaging video involves illustrating to your targeted audience the informative features of your services/products. When your audience knows what benefits they can get from your brand, of course, they will choose you over others. Experts say that when you decide to make a video that draws the client, you must have a ‘perfect’ buyer personality in mind. By having such a persona in your mind, you can easily raise awareness and educate your existing clients.

  • Create an animated video with your signature style

As per science, people used to grasp around 10% of what they hear, 20% of what they read, and 80% of what they see. That is one of the greatest reasons why you must go for an animated video for your brand to imbibe the image of your brand in the minds of your audience. So, when creating a corporate animation video, it is essential to have a video with your brand’s signature style. Now, you must be wondering what is signature style? It is your brand’s personality that includes elements such as who your targeted customers are, what your niche industry is, what are the ways you use to direct your message i.e. B2B or B2C, etc.

  • Use your logo appropriately to market your brand

Why do you want to create a video? Your answer would be to promote your brand, isn’t it! And the most obvious way to promote your brand is by properly using your logo and taglines. Your logo must be recognizable and clear. You can use your brand’s logo as a watermark, corner badge, or anywhere that is easy to see and can catch the attention of your targeted clients.

  • Focus on the video length

The length of the video is one of the most crucial aspects. We are living in a world of instant gratification. People do not wait too long to get the information. So, to meet the attention capacity of your customers, it is essential to pay attention to the length. There is no denying that the length could be a deciding factor whether your audience will see your video or not. Excessively long videos can significantly drop the engagement. It is said that any video of less than 2-minute is more engaging. Just focus on one goal – spark the interest of your audience and convert them into your valuable customers.

Final Words

Animated videos are one of the best and fastest-growing marketing strategies at this time. So, it is high time to get in touch with a leading animated video production company like Skittles Productions to explore the power of effectively-crafted videos for your business.

Promotion Gets Definite Through Services Of Explainer Video Company in Delhi

Want to know how can just short video sum up your business? Well, there is nothing to be surprised about! A short video of 2-4 minutes’ duration which is produced for marketing purposes is called an explainer video. This video is known for its interactive audio-visual source of engagement. If you want such corporate video to be customized for your business, then, finding the best explainer video company in Delhi is a must. There may be different elements used in explainer videos such as: commercials, explanatory videos and informational short films.

In today’s digitally advanced world, you can find various corporate film production houses which deliver exclusive ideas to business owners. Explainer video is a vital process of modern marketing strategy with a definite mechanism to attract users. Basically, human brain has a power to process information at a faster pace. Considering this practical thought, business owners can make the most out of services of explainer video company in Delhi. Corporate videos and explainer video can be effective in transmitting the essence of services offered by the business. This particular mode of promoting business connects with users in much easier way prompting them to take suitable action.

 explainer video company in Delhi

Different types of services offered by explainer video company in Delhi

Animated Commercials: These videos are coming up in creative animated ways which define a product, brand, or service and other business attributes. The content is driving the characters to promote the needed focused words, images, or feelings. In addition, a cartoon is always the charm to engage users without saying much.

Explanatory Videos: These videos have a tendency to explain something or the other in simplified ways through the interesting marketing strategy which have pre-defined audience and targeted locations to work upon. You can contact any Explainer Video Company in Delhi to explain the prime intent of getting an explanatory video produced. You can decide whether to avail services online or by scheduling appointment with the experts of chosen company.

Informative Short Films: These videos are informational and have a content-driven approach of transmitting the brand message of the business. These films can capture the attention of a large part of audience at a time. You can define your business and its relevance in a short duration of two-four minutes. Moreover, you can tell USPs of your company with utmost ease.

Mechanism of services offered by explainer video company in Delhi

When it comes to find the best Explainer Video Company in Delhi, you need to particular about your marketing strategies. With the help of these strategies, the filmmaking team involved in producing an explainer video will accordingly execute their actions. Most of all, explainer videos are produced in order to form a positive impression in the mind of a user. The whole idea is to compel him to an extent that he converts readily. It is a time saving way of accessing the information about the brand, so, the information needs to be unique. Therefore, the pre-production and production team of explainer video company in Delhi conduct a detailed research prior to coming up with the relevant concept of the video.

In case, you are looking forward to a company that can address your varied corporate needs, then, contact Skittles Products for more details.

Follow These 9 Rules for Animated Explainer Videos


In the epoch of digital marketing, an animated explainer videos is one of the most engaging tools. Animated explainer videos is a short, engaging video that uses appealing animated visuals to explain your business idea. Focusing on the essential features of a product or the services and solutions offered by a company in a simple and compelling way, an effective explainer video acts as the perfect marketing tool and is being used frequently today. It is a short marketing video that helps in grabbing the customer’s attention by telling a story.

Top Rules for Animated Explainer Videos

Even though the explainer video is appealing, it is tough to get them right. Therefore, it is suggested to get the help of a professional explainer video company. They just use the right techniques that not only make your video attention worthy but also assist in boosting the sales of the product or services. Below are some rules that need to be followed to make a good animated explainer videos:

Followed These Rules to Make a Good Animated Explainer Videos


An unimpeachable script is the foundation of an explainer video. It is suggested to get a professional to write the script as it will also provide an outsider’s perspective on the company or the product which will help viewers to understand it in a simpler manner. Most professional production houses in Delhi will make you fill out a creative brief first. It helps you in better explaining the company/product to the writer.


In the contemporary period where everyone is rushing and busy, it is tough to grab someone’s attention so the shorter the message is, the easier to remember it is. Make the message concise and dig into the important details directly.

Voice Over

Video and audio go hand in hand. Even if the audio quality is good but the voice doesn’t have the polished tone and fluency, it will ruin the video. A fluent voice with appropriate inflection or ending can create a great impact. Investing in a professional voice over artist is highly suggested.


A proper research should be done regarding the product or service that needs to be marketed. Because this research will help the film production house in incorporating important facts and elements in the video.

Keep it uncomplicated

You need to keep it simple, to keep it short. To keep an explainer video short but effective you need to focus on four key areas-

  • Problem: address the problem the viewers are having.
  • Solution: explain how your product will solve the problem.
  • Function: describe the key functions of your product and how it works.
  • Action: at the end of your video, tell the viewers what needs to be done next. For example: buying the product.
Also Know : Top 5 Trends in Video Marketing


It is important to perceive the target audience or else the video might lose its impact. Like if the product is specifically for men, then targeting women exclusively for it would not have a great impact. Everyone loves to be entertained. So while keeping the target audience in mind, do make sure to add an element of surprise or humour to the video. Use proper visuals to illustrate the story and hire a professional voice-over actor that will work wonders. Also use music that will evoke emotions in the video to create a deeper impact on the audience.


People normally plan a lot about the content of the video, target viewers, budget but planning for the launch is equally crucial. You need to find a proper option to host your video. Exploit your social media channels to share your video and have a proper marketing plan for it.


Before releasing the video, it is mandatory to test the video. The video and audio must be tested separately. Only after the confirmation that everything looks fine and sounds good, the video should be released.


Place the video on the wrong page and probably it will never have any views. So it is important to place the video on the “Homepage” so that it catches the viewer’s attention as soon as the website is opened. The video should be placed in a manner that it integrates immaculately with the brand and content of the page.

Also Know: How to Build Creative Video Concepts?

If you are planning to join the animated explainer video club, I hope the above mentioned rules will help you to proceed in the right direction. Explainer videos not only save your time and money but also help you connect with the audience more efficiently, delivering quantifiable results.

How to Build Creative Video Concepts?

While videos have become a popular and crucial part of most businesses’ marketing plans, it is imperative that these videos are powerful ones that help you achieve your business goals. Once you are clear about your business targets, the core message that the video will carry and your prospective consumers, you need to start working towards the marketing content of the video. It is extremely essential to have a creative approach while building the content of the video and the concept behind. The conceptualization of the video must strike a balance with the marketing message that the business wants to put across. A creative approach is fine, but it also should also be realistic, practical and doable.

What does it Take to Build Creative Video Concepts?

Creative Video Concepts for Business Marketing

Let’s have a look at what goes into the making of amazing videos.

1: – Purpose

You must have a clarity on “why” is this video being made? “What” is it that this video will help achieve? “Who” is going to watch this video? “How” is this video going to make a difference to our business? “When” is the appropriate time to launch the video? Once your objective is clear and you have answers to these questions your foundation is prepared. You know what purpose your video is going to serve.

2: – Brainstorming.

Your brain is a treasure house of originality and inventiveness. Brainstorm all the creative ideas that come to you. Do it solo. Don’t let the ideas, concerns or views of others adulterate your creativity. Come up with as many innovative ideas as you can. Make a note of them. Let your theories and thoughts be out of the box. They can be weird or strange. Do not let anything restrict your creativity at this point. In fact, seek inspiration from unconventional sources.

3: – Review

Do this with your team. Review and criticize your brief. Let the thoughts of others pool in and discuss everybody’s point of view. Here one needs to be realistic while finalizing the concept. While your imagination may have soared high in the brainstorming stage, it is now time to curtail some ideas to make them achievable for the business. Shortlist and narrow down to three to four best conceptual ideas.

4: – The Final Concept

It is now the time to choose one and bid adieu to all the other creative plans that you or your team generated. Get down to the nitty gritty of the concepts and choose ONE idea that you BELIEVE is the perfect one. Be practical but also believe in what your gut says. It may not be the ideal idea, but it should be that one idea that proves the best for your business.

5: – Execution

Now the crux is ready. You need to bring your ideas and creative concepts to life. The images, lights, sound, the look and all the other practical aspects come into play here. Repeat the above steps. Visualize the execution alone, then with your team and then zero it down to the best one.

These minutes but essential stages will help the videos resonate with the audience, thereby make an impact on the consumer behavior.

If you want to know more about the marketing video concepts, you can discuss with our experts here: Creative Video Production House in Delhi