How To Create A Corporate Video That Customers Want To Watch?

Corporate video, for a business, is a formidable form of communication with the audience about its offerings and what the business stands for. Every business wants to grab maximum attention through its corporate video production. Though there is no perfect recipe for creating a successful corporate video, here we have handpicked certain points to grab eyeballs and make heads turn with your corporate video. Let’s take a look at them.  

Know your target group:

Knowing your audience and further segmenting them is important. Before jumping to roll the camera or even write the script, understand who you want to target and analyze their pain points. We at Skittles productions focus on Corporate video production script built around addressing consumer’s needs and demands and thereby presenting them with an apt solution.

Make it crisp and clear:

Cut through the clutter and corporate jargon! Customers are looking for simple solutions and if a corporate video is too complicated to understand, they tend to skip it. At “Skittles Productions”, we strive towards creating a powerful message in a simple script to get the attention of customers. Corporate video production with a specific message grabs attention.

Promoting your video:

Let people know about your corporate endeavor. Making your corporate video viral is another vital step to successfully communicate with the potential customers. Analysing the nature of your business and your audience will give you an insight about the right platform to promote your video. We suggest promoting on company’s website and embedding the video with emails for communication is must. Social Media platforms like Facebook, YouTube, Twitter should also be used to gain popularity.

Corporate Video Productions

Establish Emotional Connect:

Engage your audience with an emotional connect. Corporate Video Production goes way beyond using technology and advanced creatives to give a good visual experience. Demonstrating pain points and effective need gap analysis combined with your brand’s attributes and unique offerings create a connect with your customer making them put your product in shopping basket the next time they visit the store.

Time is the essence:

Keep your corporate video short. The secret of Best Corporate Video Production is to keep your message short and easy to remember. We edit, edit and edit the video to get it into the perfect shape. Being concise and to the point keeps your audience engaged and also drives them to action. This can be achieved by making time frames and sequencing them to keep the audience interested.

The Professional Touch:

No matter how good a camera you use or how catchy the music is, a degree of professionalism is required in Corporate Video Production that cannot be achieved with amateurs. Creating a gripping corporate video involves many auxiliaries like logistics, script, lighting, editing, excellent videography, and photography that can be achieved by hiring a professional. The expertise of “Skittles Productions” lies in producing engaging corporate videos with excellent ROI.

Corporate videos provide you with an unmatched opportunity to get the mind share of your audience and reach a high level of recall while making a buying decision. What you tell in your corporate video stays in your customer’s mind, thereby creating your brand’s identity for them.

Explore The Multiple Benefits Of Corporate Video For Your Brand

Corporate Video Productions

Companies and organizations across industries have finally realized the importance of corporate films. This is why they are not only leaning towards the idea but also heavily investing in corporate video production to get their message across to a wider customer base and tap in other benefits associated with it. A corporate video is anything that is made in the interest of the organization for non-commercial purposes. Whether you want to attract more customers to your business or create a beaming image of your company, a corporate video is the way to do it.

Benefits of Hiring Corporate Video Production Company

Following are the top benefits of hiring a leading Video Production Company and get an engaging corporate video done for your brand.

  • Company Promo

So, you want to explain what you can offer to your clients or thinking of how to get investors on board. Get an awesome sauce company promo made by corporate video makers. With the help of images and graphics, you will be better able to explain complex messages via simple communication. An enticing and concise corporate video is all you need to get your message across to your target audience. You can even share your video on social media channels like Facebook, Youtube, and Instagram for promotions and create brand awareness bagging two birds with one stone.

  • Recruitment

Another purpose that corporate films serve is recruitment. If you want to attract the cream talent to come work for your brand, you should invest in corporate video production as soon as possible. Take this as an opportunity to showcase why someone should work at your organization. The corporate video will give a glimpse of your business to the recruits before having an interview with you and make an instant connection between you both. Demonstrate the culture of your company and give them reasons why they should choose you over your competitors with the help of a cheerful and upbeat corporate video about your organization.

  • Social Media

If you want to create a buzz on social media about your new launch or your brand in general, then corporate films are a great way to do that. You can ask  video production company to be as creative as possible to create gripping content for your organization. The more entertaining you are, the more chances you have to become viral. Plus, you will touch base with the audience with whom you have not had interaction before. People largely consume videos on social media and engage in terms of like, share, and comment. So, such videos even have a chance of doing better than a TV commercial.

  • Training

You may not realize this but corporate video production can actually help you in the training and development department too. Provide your staff with better training opportunities with the help of corporate films and give them the training they seek to enhance their skills. Engaging and entertaining video content has proven to be more successful in retaining information than traditional classroom teaching methods. Have a happier workforce with increased productivity. Make induction and orientations for the new employees less boring and more participating with such interesting corporate films. After all, training and development are what help companies retain their staff.

  • Achievements & Journey

How do you show your audience how long you have come along the journey and what all have you achieved? It is through the medium of corporate films. Share huge milestones of your company and tell viewers about your now and then journey with the help of video production company. Add eye-catching phrases and images to grab eyeballs. This will reflect positive changes in your business keeping you on track of success while maintaining a positive image of your organization in the industry. Make a compilation of all the annual achievements which you can showcase at your company gatherings too.

The benefits of a corporate video are manifold. To make your video to stand out in the crowd, you need to hire a dynamic and creative video production team. Make the right choice today and boost your company’s growth with corporate videos.

4 Ways To Start Using Video Content For Marketing

Digital marketing ninjas are always looking for ways to increase engagement and boost conversion rates. They have realized the mega potential of video content to encourage their audience to act and drive sales. Search engines just love video content and looking at the digital marketing trends of this year, videos are reigning the market. If you too are a dynamic marketer who is eager to try new marketing techniques, collaborate with production houses in Delhi today to create awesome content for your brand and achieve your marketing goals with it.

Here are a few ways you can use video content for marketing:

1. Optimize your videos

You may have got a great video created by a creative video production company in Delhi. Yet you still need to optimize your videos in order to increase its visibility. This means that you should keep in mind the format of the social media platform where you would be posting all your videos. In case you are pushing all your content on Youtube, you should observe how Youtube drives its content. Here are a few ways to optimize your video content:

  • Keywords: These keywords mean the phrases people are using to search a type of content on video platform. In order to make your content visible to your viewers organically, you should insert these keywords in the heading and description of your video. Match the most search entries to obtain accuracy and precision.
  • Thumbnails: All production houses in Delhi know that a video thumbnail should be attractive and actionable. Thumbnails are the small images that represent the video before it is played. Do not use any random picture for the thumbnail. It should show real people in the video to prompt people to watch the video.
  • Description: The title of the video and description should have the keyword. Add a CTA or call to action in the description while making it informative at the same time.

2. Corporate Presentation

Hire a film production house and get a corporate video for your business if you don’t have one already. Gone are those days when you wrote paragraphs in the ‘About Us’ section. Instead, companies are now putting videos on the webpage. This is not only creative but also increases engagement on your website. Ask the corporate video production company in Delhi to make a compelling and creative story of your company’s journey and environment so that people get a good glimpse of your business values. A corporate video is a way of telling about yourself in a more interactive and amusing way.

3. Long Form Content

Sure the times are changing. With lesser time on people’s hands, they are preferring short content. Therefore short videos on Facebook and Instagram do well. They are quick and short. But, if you are thinking in the long run, long form videos are more fruitful. Don’t stick to creating short online videos. Hire any of the production houses in Delhi and create long explanatory videos that you think will help your viewers and customers with solving an issue or a problem.

4. Live Videos

In case you want to drive engagement on your social media channel, make use of live videos. The real-time content in live videos is what makes them popular and a strong marketing tool. People like to watch live videos because there is an element of surprise. They put comments on the video which drives engagement and gives a boost to your video content. They even watch the live video till the end so you can ask them to take an action in the end.

Hope these tips are helpful in achieving your marketing goals for this year using video content as a new alternative.

4 Reasons Why You Need A Corporate Video Production Strategy

Nowadays, to make their content appealing and target oriented, businesses don’t just rely on written content. Amazing content must lead to conversion and if trends are to be seen, corporate videos are doing just that. But you need to make a amazing corporate video production strategy, you have to cover all of your business bases.

Why You Need A Corporate Video Production Strategy

This is the age of digitalisation since the digital platform is evolving every single day.  Businesses now make use of all the virtual mediums to reach their targeted consumers. Not all love to read blogs, e-brochures or newsletters, considering everyone is short on time and like to receive short, quick yet all-inclusive information. Hence, it is imperative that your messaging in content should be lucrative enough so more users consume it.

Hence, it is essential for a business to have an effective corporate video production strategy in place. One cannot leave any loopholes here and all bases need to be covered.

Here’s why one needs to have a comprehensive corporate video production strategy

1:- Google supports the video trend

Google acquired Youtube in 2006, and that is when it made a strong connect with videos, considering videos made a huge impact in SEO. Wondering how did the videos popped up in search results? Initially Google integrated just the links of the relevant videos as a part of the search results. It is over the years that it made the entire video show up in the search result. For Example:- A brand that sells cosmetic products has videos uploaded on how to use their products or how effective they are. These videos too would pop up besides their website page. This trend has greatly helped in improving the page rankings of businesses. Thus, it’s  important for the organisations to capitalize on this feature and ensure that the link of their company website is featured in the video itself or in the description segment under the video. Impressed or intrigued upon watching the video, a prospective consumer may want to try out the product.

Also Read: Top 5 Video Marketing Trends in 2019

2:- Ease of Sharing

Sharing videos is an effortless task, and can be done on fingertips, literally! Youtube, Vimeo etc. are amazing platforms for sharing videos. All you need is the link that takes you to the video or the embedded code that is given by the site. Blogs, Insta Pages, Facebook pages, Twitter- are social media platforms where you can share your videos. All you need is a little promotion at the beginning of the launch of the video. This will intern make your target audience spread the word for you, which otherwise wouldn’t have been possible. Your video will go viral and become popular on search results if shared, liked or commented upon, a couple of times. For it to rank higher, it is essential people actively engage with your videos.

3:- Each one learns differently.

The aim of Corporate Video Production is to create content that educates. It is not an unknown fact that every individual is a different kind of learner. Some grasp information through audio and some by looking at it. Hence, it is essential that your content must cater to different learners with different needs. It does not matter what product or service you are aiming to sell, the end result is to leave your consumer educated and empowered. If you merely write down an explanatory blog or list you are helping only the read-write learners. When you create comprehensive corporate videos you also help auditory and visual learners. If the videos carry easy-to-follow and quick instructions, you also are able to help kinesthetic learners. These are those learners who work along as you instruct in the videos, and always appreciate a more hand-on approach.

Also Read:How eCommerce Product Videos Will Help Boost Sales

4 – It helps you set your goals

Essentially, you need to know why you’re even bothering to create videos in the first place. What kind of audience are you trying to reach? What do you want them to do after taking a look at your content? These answers should drive every decision you make throughout the rest of the process.

Corporate Video Production thus helps your brand to attract and reach many consumers who appreciate appealing content. Videos bring a perfect mix of information, training and entertainment. You can even derive the benefits of transcription here. Transcribe your video into the text format right underneath the video on your blog. The read-write learners will have a reason to rejoice here! Also, this practice would help improve your SEO.

5 Reasons Why eCommerce Product Videos Will Help Boost Sales

The content format that has taken the digital world by storm is video. Year after year videos has been gaining unprecedented popularity.  And, why not when they have proven themselves to be effective in driving sales and conversions for businesses? Including product videos in business development and marketing strategies has become a staple because of a galore of reasons. While product videos are a great way to increase a visitor’s time on the page playing a part in Google ranking, they have also been valuable in driving sales.

Video production company

If you have an ecommerce business but you have not yet made product videos a part of your marketing strategy, you are missing out on a lot. These logics below will convince you why such videos are important for your brand.

1. Product Videos are Persuasive

There can be no better sales pitch than a product video. If you want to explain the benefits of your ecommerce product videos or service to the customer in the most impressive way, product videos created by a top Video Production Company can be an interesting approach. They are self-explanatory, visual, and are retained better than any other form of content. A dynamic video production house can help reach out to your customers by creating highly informative, simple yet engaging videos that will persuade the customers into trying your products.

2. Increase Conversion Rates

Product videos have proven to increase conversion rates. According to a recent study, people who watch a product video on an ecommerce platform are more likely to buy it. Not only this, it also gets new visitors on your website who could be potential buyers in the future. Also, the number of views on the video can be interpreted as the popularity of your product converting customers in no time. The trick is to get a good CorporateVideo Production Company involved to create the most innovative and catchy product videos for your Ecommerce business.

3. Rank Better in Google Search

According to a study, websites with videos rank better than the stale Ecommerce websites with just rows and rows of product pictures and boring text description. Product videos give your website a better exposure and help your website rank high on Google. With a good number of top-quality product videos on your webpage, you can be sure that user engagement will grow many folds. If you want your website to rank higher, you need to include product videos in your strategy along with SEO techniques and hacks.

4. Increase Web Traffic

One of the ways to increase web traffic is by putting product videos on your landing pages. The videos are engrossing and self-explanatory apart from being creative and outstanding. People would like to watch a video rather than reading text about the information and benefits of your product or service. Product video is a great tool to lure visitors to your website and then convert them into customers.

5. Videos are Viral

There is no denying about the virality of videos on social media platforms. And, it is a trend which is here to stay for a longer time. Hence, an engaging product video created by a top Video Production Company not just makes for a great marketing tool, but it can also spread a good word about your brand. Social media users like to consume videos as a form of content and even share them with their friends which boosts the virality of your video and ultimately the brand.

The affordability is another factor why more and more Ecommerce businesses are investing in product description videos. With great ROI, this trend is going to evolve in the coming years. If you want to get on the bandwagon and give your business a unique branding, start using ecommerce product videos to reach out to more people.