What Kind of Videos is Engaging for Social Media?

It is rightly said that social media must be used not just for attracting people, but for impacting them as well. The businesses of the modern-day are doing just the same with efficacy and skills. Almost every company has its social media channel to connect to the people that bring business and growth to it. The content on these channels is regularly updated to attract the attention of the people and make them aware of the updates that are taking place and also sharing the benefits of using their products and services.

The Corporate Film Production Companies are shaking hands with the companies that are willing to stay ahead of the competitors and bestow the viewers with something engaging, effective and useful. Video marketing is the game-changer in the field of online marketing and the corporate sector is taking the full benefits of the same.

But, to get the attention of the people and make sure that your video is getting many shares, likes, and comments from the public, it is essential to make the video that is more than just aesthetic or informative.

There are some kinds of videos that are making a huge impact on the people and getting shared on social media in a great amount.

These kinds of having either or all of the following qualities discussed below:

Aesthetic and Informational – Beauty is the most important element of the visual medium and thus, the mediums such as videos and pictures must focus on the aesthetic qualities of the content. However, in the search of beauty, the information shall not be compromised. The information shall be served to the people in a beautiful way. The videos that the companies share on their public pages shall have a combination of beauty and knowledge to be attractive and informational for the viewers, and then only they will be able to make rounds on the social media.

Message Driven – The companies have the agenda to attract the customers and to share their USP or a hidden message with the viewers. The messages shall be shared in a deceiving way so that the viewers shall not think that the sole purpose of making the video is to promote the product or service. If a social message is to be shared, the makers of the video need to keep in mind that it doesn’t hurt the sentiments of people belonging to any particular demographics.

Sensitive and Appealing – If you are hitting on a sensitive topic, then the video should be made accordingly in the way that it hits the emotional cords of the people and provoke them to accept whatever they are seeing. Emotions are something that makes a man have its true personality and if they are struck with the right message and way through the forms of video, they can contribute a lot to the business growth and have a lot of shares on social media as well.

Funny and Interesting – Another kind of videos that are ruling the social media these days are the funny ones. The people are looking out for ways to entertain themselves in diverse ways and in such a scenario, a short funny video on their social media channels can make them laugh and connect with the content. Many people love to tag their friends and family to the funny videos and share it as much as possible to make others smile as well.

Encouraging and Factual – Motivation can be served in any form and if it is told with a video format, then it can be truly eye-catching. Many companies hire specific role models to promote their products and their words of encouragement or struggle story attract people and make them reach for the product in no time soon.

These were some of the rapidly shared kinds of videos that are having their rounds on social media because people love to see them, and these directly or indirectly increases the businesses and grows the value of the company.

However, there can be different and better types as well. Depending on the professionalism of Corporate Film Production and the idea behind the video, having an entertaining and profitable video is not hard to achieve.

Why Post-Production Work is an Essential Segment of Video Making?

Video making is an effective and intelligible means of communication and thus, it is welcomed with arms wide open by the different fields such as entertainment, educational and corporate sectors. The process of producing a great video includes different stages and it can be divided into the following steps:

  1. Pre-Production
  2. Production
  3. Post-Production

All these levels are very important and none of the above is more prominent than the other two. The first step is of pre-production, the stage where the goals and objectives behind making the video. This stage is seldom known as the brainstorming juncture as the ideas and concepts are formed in the mind during this step only. The script is readied at this point with the ideas that are formalized and in the next step the ideas are brought into action.

Whether they are corporate film makers or film production companies, they will have to pay acute attention towards the production stage as any error during this period cannot be rectified easily and re-recording is an arduous process that would require money, time and efforts. Hence, it shall be noted that the shooting location, crew, actors, lighting and everything else involved in shooting shall be perfect and the recording must be done according to the script and the best work must be brought out.

The last stage of shooting and making a video is the post-production stage. Often, this stage is thought to be as less important than the other two, but in no manner, it is any less useful or prominent. It brings out the uniqueness and perfection out of the recorded files and makes it worth playing on different platforms. Below, we have defined in brief some of the most appreciated benefits derived from a smart and skillful post-production process while video making.

  • Omission and Inclusion – There are multiple takes and retakes while recording a video and each recorded piece doesn’t have to be included in the final outcome. The editor of the videos takes their share of time to see which video scene shall be included and which one shall be excluded and joining the selected pieces together is a skilled job to take.
  • Animation – The videos’ quality is accelerating with the changing time and now the animation is playing an eminent role in making the videos appear more attractive and entertaining. The animation can be planned during the pre-production stage, but it is the last stage where it is put into reality and in the video format.
  • Sounds and Graphics – The last stage, which is the post-production step is the time when the editors combine everything into one. The sound effects, voiceover, animation, and graphics are all accumulated into one video and then, it forms a perfect and sensible video that can be played in front of people to entice or attract them. However, if this last part of combining and setting is skipped, the ideas and recordings go senseless and all the efforts will go down the drain.

All these benefits cannot be ignored if one wishes to get the full value of the money spent on video making. The specialized corporate film makers never underestimate the benefits and value of savvy and intelligent post-production strategies. Instead, they have hired some quick-witted brains who have a knack in the field of editing and animation so that they can offer nothing less than the best to their long list of clients. A properly-created video never fails to fulfill the aims with which it was made, and the post-production stage adds stars to it.

7 Simple steps to prepare an effective and compelling script for corporate video

Video Productions

Writing a compelling script is a vital part of video production services in the corporate sector. There are many script templates available online, but, the idea is to add the essence of business innovatively. Most of the time, organizations are oblivious about the utilization of all the elements required in video production. This calls for research intended at the evaluation of segments that make the corporate video engaging.

To start with, it is necessary to understand what exactly does the script of corporate videos includes in its format. In fact, the concept, script, screenplay, pre-production, and production phases of corporate production are reflected over initially. These segments of analysis are beneficial in reaching out to masses by a powerful script. At this point, it will be ideal to get familiar with 7 simple steps to write an effective script for corporate video:

7 easy steps to write a powerful script for corporate video

Driving excellent results to attract masses is the prime prerequisite of video production services for the corporate sector. However, striking the right note by knowing what exactly the audience is looking forward to is the right approach for preparing the compelling script. Even though, the expert corporate filmmakers are adept at delivering the best corporate video production services, but, the following ways to write impressive script will be a handy guide for all sized businesses:

Weaving the story in the script in a simplified way:

1- Prepare a video brief as a teaser

When it comes to preparing an effective script for corporate video or film, the introduction is a must. In such a scenario, preparing a teaser or video brief must be considered. This teaser helps the audience in connecting with the story. This teaser should be short, contextual and easy to relate with.

2- Present your brand message in a story format

A narrative that is prepared in an interactive way gets a huge response from people. It should contain a brand message yet in an interesting way. Despite of all the technical aspects of the brand, the story compiled in the script should be simply chalked. Nevertheless, important features of the products or merits of services should smartly be represented in the video content.

3- The language of the video should be easy to understand

The corporate video production services emphasize the theme of the services offered by the company. Everything about the services and structure of a company can be regarded with the utmost professionalism. But, in order to send across the right meaning to the masses, the language of the video should be easy to understand. Be it the catchy phrases, punchlines or the overall terms used in the script, the language must be suitable for the targeted audience.

4- Keep the script short and precise

Huge chunks of information, long sentences, and the lengthy script can be monotonous. On the other hand, the short, precise and powerful script can not only engage people but also, give them a reason to convert as a customer.

5- Use words according to the context

Every industry has a set of words that people can relate to and identify the worth of corporate video production services. These words will make the script of video authentic and impactful.

6- Thorough reading or proofreading of the script

It is wise to read the script of corporate film or video thoroughly before using it. Proofreading the script is a crucial step to make a note of all the points that are not significant. The language errors or any issues can also be checked as a part of this step.

7- Tweak and make the script meaningful

A properly researched and edited script for a corporate video is drafted after tweaking irrelevant portions. This is the final step to make the content of the script meaningful and tailor the video accordingly.

Using the script in video mindfully with Skittles Productions

Professional scriptwriters and highly experienced corporate video production teams work together to offer customized corporate films. If you are looking for a concise, interesting and powerful script for corporate film or video production, then, contact Skittles Productions. We are a reputed video production company in India known for offering customized services to our clients.

4 Styles of Corporate Video that help build brand recognition

Corporate videos add meaning, depth, and value to your business. A strong corporate video sets a foundation for your business offerings and is a brilliant way to diversify your content. Whether you’re just starting to invest in video, or already leveraging the power of corporate videos to amplify your reach, there are few styles of corporate video that can actually help build brand recognition and also guide your customers through the buying process.

Brand Video:
The best assistant that helps the audience identify and relate to your business is your brand video. It presents your company in the best possible light. This video offers a gist of the company’s culture, values, and offerings to the audience. As it renders quality information in a short yet gripping manner, brand videos carry a clear message to the audience as well as for investors and new clients. The best corporate film production houses in Delhi can help you produce compelling content and engaging branded videos.

Case Study Videos:
Case study videos bring the audience face to face with enticing and interesting real stories of customers. They highlight a particular problem, address its details and offer a solution. They are highly impactful marketing tools as they help create good trust users can relate to the stories. Not only random people but real life leaders opening up about their challenges and experiences deepen the value of a case study video. Get your clients or customers from various industries to share their positive experiences. As viewers connect with the people they can recognize, it further helps validate your authenticity.

Corporate Video Production

Explainer Animation Videos:
An explainer video is all about explaining the ease of use of a product or service to prospective clients. In a fun and engaging way, these videos highlight the unique features, technical and operational details of a product. Animated videos are a great marketing tool which can deliver the core business idea and its features to the target audience in a very fascinating way. Animated videos also help retail visitors on your website for a longer time. 2D, 2.5D, 3D animation, stop-motion and high-definition graphics can make your explainer videos a cut above the rest. Marketers are increasingly using explainer animated videos to engage the visitors and for attracting visitors to their site for a longer time.

Corporate videos for employee training:
Videos can serve as an effective tool to train your employees in various fields. Valuable advice and inputs from management, team leaders, subject matter experts and so on can be creatively presented to employees to inform them about brand values and work culture your company has. You can also create an archive of videos covering webinars, lectures, demonstrations and training sessions. These can be accessed by employees to learn and enhance their skills.

In today’s fast-paced digital era where people are bombarded with advertisements and promotions, It has become mandatory to invest in a corporate video for your business to nurture brand loyalty. Not just the style and technique, but the content of the video also matters to a great extent. Corporate Film Production Houses in Delhi are enriched in executing high profile videos and films. Businesses can seek their help for producing the best explainer videos that can raise their website traffic and conversion rates.

Contribution of Corporate Film Production Houses in Delhi Business Promotion

There are various businesses coming up in the market and they tend to give you a tough competition. In order to stay ahead of them or to beat the competition, it is essential to try something different. Regular promotion methods are diminishing with the emergence of technology. So, why not, try something innovative, engaging and interactive which appeals audience. Are you confused by this suggestion and finding it hard to implement? Well, in that case, it will be the best option to find corporate film production houses in Delhi and understand the mechanism of their operations.

But, prior to moving ahead, you need to understand the basics of film production houses for business promotion. Basically, these production houses for corporate films comprise of a team of professional film makers who possess rich experience in churning out the concept for client’s project. In fact, these film makers are well-versed in customizing corporate videos or short film depending on the type of business. They conduct an in-depth research about the business of clients to retain their prime vision and incorporate the same in the film or video. In the process of searching the best out of all the corporate film production houses in Delhi, you should understand their contribution towards business promotion of a company.

Corporate Video Productions

Here are a few of the ways in which these corporate film production houses based in Delhi are helping companies in promoting their business:

Content is easy to understand and appropriate for the users

Users often finalize the company which delivers a brand message in a brief yet effective manner. This approach is redefined in a creative way by the corporate film makers. These film makers use an easy to understand content which is indeed relevant for the users. This definite way serves the purpose of business owners to promote their products or services in a simplified manner. As a result, corporate film production houses in Delhi play a crucial role in assisting companies to promote their business in a comparatively easier manner.

Visuals, animations and sound effects are catchy to grab the attention of audience

There are many instances when written content may not be so interesting for all users despite of its highly engaging languages. This is where corporate films act as the best medium to capture the attention of audience. In fact, corporate film houses in Delhi have a team of experts who utilize catchy sound effects, animations and strong concept for the film. These films are indeed used in varied manner by the business owners and they can witness a remarkable rise in their promotion scale. Most of all, they can realize the conversion rate for their business has increased greatly.

Hence, if you are among the business owners, looking for a revolutionary mode of promoting products or services of your company, then, get in touch with Skittles Productions. Meet the expert filmmakers of this organization and choose the suitable plan!