4 Styles of Corporate Video that help build brand recognition

Corporate videos add meaning, depth, and value to your business. A strong corporate video sets a foundation for your business offerings and is a brilliant way to diversify your content. Whether you’re just starting to invest in video, or already leveraging the power of corporate videos to amplify your reach, there are few styles of corporate video that can actually help build brand recognition and also guide your customers through the buying process.

Brand Video:
The best assistant that helps the audience identify and relate to your business is your brand video. It presents your company in the best possible light. This video offers a gist of the company’s culture, values, and offerings to the audience. As it renders quality information in a short yet gripping manner, brand videos carry a clear message to the audience as well as for investors and new clients. The best corporate film production houses in Delhi can help you produce compelling content and engaging branded videos.

Case Study Videos:
Case study videos bring the audience face to face with enticing and interesting real stories of customers. They highlight a particular problem, address its details and offer a solution. They are highly impactful marketing tools as they help create good trust users can relate to the stories. Not only random people but real life leaders opening up about their challenges and experiences deepen the value of a case study video. Get your clients or customers from various industries to share their positive experiences. As viewers connect with the people they can recognize, it further helps validate your authenticity.

Corporate Video Production

Explainer Animation Videos:
An explainer video is all about explaining the ease of use of a product or service to prospective clients. In a fun and engaging way, these videos highlight the unique features, technical and operational details of a product. Animated videos are a great marketing tool which can deliver the core business idea and its features to the target audience in a very fascinating way. Animated videos also help retail visitors on your website for a longer time. 2D, 2.5D, 3D animation, stop-motion and high-definition graphics can make your explainer videos a cut above the rest. Marketers are increasingly using explainer animated videos to engage the visitors and for attracting visitors to their site for a longer time.

Corporate videos for employee training:
Videos can serve as an effective tool to train your employees in various fields. Valuable advice and inputs from management, team leaders, subject matter experts and so on can be creatively presented to employees to inform them about brand values and work culture your company has. You can also create an archive of videos covering webinars, lectures, demonstrations and training sessions. These can be accessed by employees to learn and enhance their skills.

In today’s fast-paced digital era where people are bombarded with advertisements and promotions, It has become mandatory to invest in a corporate video for your business to nurture brand loyalty. Not just the style and technique, but the content of the video also matters to a great extent. Corporate Film Production Houses in Delhi are enriched in executing high profile videos and films. Businesses can seek their help for producing the best explainer videos that can raise their website traffic and conversion rates.

Contribution of Corporate Film Production Houses in Delhi Business Promotion

There are various businesses coming up in the market and they tend to give you a tough competition. In order to stay ahead of them or to beat the competition, it is essential to try something different. Regular promotion methods are diminishing with the emergence of technology. So, why not, try something innovative, engaging and interactive which appeals audience. Are you confused by this suggestion and finding it hard to implement? Well, in that case, it will be the best option to find corporate film production houses in Delhi and understand the mechanism of their operations.

But, prior to moving ahead, you need to understand the basics of film production houses for business promotion. Basically, these production houses for corporate films comprise of a team of professional film makers who possess rich experience in churning out the concept for client’s project. In fact, these film makers are well-versed in customizing corporate videos or short film depending on the type of business. They conduct an in-depth research about the business of clients to retain their prime vision and incorporate the same in the film or video. In the process of searching the best out of all the corporate film production houses in Delhi, you should understand their contribution towards business promotion of a company.

Corporate Video Productions

Here are a few of the ways in which these corporate film production houses based in Delhi are helping companies in promoting their business:

Content is easy to understand and appropriate for the users

Users often finalize the company which delivers a brand message in a brief yet effective manner. This approach is redefined in a creative way by the corporate film makers. These film makers use an easy to understand content which is indeed relevant for the users. This definite way serves the purpose of business owners to promote their products or services in a simplified manner. As a result, corporate film production houses in Delhi play a crucial role in assisting companies to promote their business in a comparatively easier manner.

Visuals, animations and sound effects are catchy to grab the attention of audience

There are many instances when written content may not be so interesting for all users despite of its highly engaging languages. This is where corporate films act as the best medium to capture the attention of audience. In fact, corporate film houses in Delhi have a team of experts who utilize catchy sound effects, animations and strong concept for the film. These films are indeed used in varied manner by the business owners and they can witness a remarkable rise in their promotion scale. Most of all, they can realize the conversion rate for their business has increased greatly.

Hence, if you are among the business owners, looking for a revolutionary mode of promoting products or services of your company, then, get in touch with Skittles Productions. Meet the expert filmmakers of this organization and choose the suitable plan!

A Corporate Filmmaker’s biggest challenges

Making a Corporate film is not a cakewalk. Right from proper development funding to cheaper storytelling and film-making techniques dominating the marketplace, there are so many hurdles corporate filmmakers have to go through to complete the entire project. But a patient and skilled production company like Skittles Productions will tackle most of the problems thrown their way. Here are some of the biggest challenges every filmmaker has to face.

Ever increasing competition:

The popularity of videos is proof that people across the globe are consuming and recording videos. From amateurs to startups and professionals, independent filmmakers are flooding the market and corporate filmmakers in Delhi have to face stiff competition. To solve this, one should constantly keep upgrading their skill set and technology to create awesome corporate videos. Well, if you look at the bright side of competition, you get a chance to better yourself with every project.

Balancing quality within a tight budget:

Only a targeted video can boost your marketing efforts and creating such an impact-full  video is the responsibility of the corporate filmmaker. But when he has to work within a tight budget, bringing out a quality product can be quite challenging. He has to creatively utilise his resources and cut down the expenditure at every stage of the video production. The best corporate filmmakers understand the costs involved and the limits to which business can spend.

Corporate Video Production
Corporate Video Production

Unclear marketing goals from the client:

When you are dealing with a creative project, miscommunication is bound to happen between the vendor and the client. This is because the client may have a different concept than the corporate filmmaker and it may not be communicated properly. Especially when the client is unclear about their marketing goals for the corporate video, the filmmaker is in a fix. This uncertainty many a times affects the quality or the framework of the final product. Clarity of thought and communication is extremely vital between both parties.

Tailoring a single video for different social platforms:

Clients often request to tailor a single corporate video for various social platforms and marketing purposes. This basically means that the corporate film production house has to change the format and structure many a time. As a filmmaker, you should have a clear idea about the resolution, size and format that the clients expects from you. Enquire with your client about platforms where this corporate video will be shared and deliver the video in those formats. Since different video platforms like Vimeo, Youtube, Facebook, etc have different resolutions, you will have to deliver the video in compatible formats.

Budget, cast, scheduling, natural disruptions and many more challenges keep pushing corporate filmmakers in Delhi. But with creativity, innovation and technical support, corporate filmmakers like Skittles Productions go past the challenges and deliver an impeccable video.

How To Create A Corporate Video That Customers Want To Watch?

Corporate video, for a business, is a formidable form of communication with the audience about its offerings and what the business stands for. Every business wants to grab maximum attention through its corporate video production. Though there is no perfect recipe for creating a successful corporate video, here we have handpicked certain points to grab eyeballs and make heads turn with your corporate video. Let’s take a look at them.  

Know your target group:

Knowing your audience and further segmenting them is important. Before jumping to roll the camera or even write the script, understand who you want to target and analyze their pain points. We at Skittles productions focus on Corporate video production script built around addressing consumer’s needs and demands and thereby presenting them with an apt solution.

Make it crisp and clear:

Cut through the clutter and corporate jargon! Customers are looking for simple solutions and if a corporate video is too complicated to understand, they tend to skip it. At “Skittles Productions”, we strive towards creating a powerful message in a simple script to get the attention of customers. Corporate video production with a specific message grabs attention.

Promoting your video:

Let people know about your corporate endeavor. Making your corporate video viral is another vital step to successfully communicate with the potential customers. Analysing the nature of your business and your audience will give you an insight about the right platform to promote your video. We suggest promoting on company’s website and embedding the video with emails for communication is must. Social Media platforms like Facebook, YouTube, Twitter should also be used to gain popularity.

Corporate Video Productions

Establish Emotional Connect:

Engage your audience with an emotional connect. Corporate Video Production goes way beyond using technology and advanced creatives to give a good visual experience. Demonstrating pain points and effective need gap analysis combined with your brand’s attributes and unique offerings create a connect with your customer making them put your product in shopping basket the next time they visit the store.

Time is the essence:

Keep your corporate video short. The secret of Best Corporate Video Production is to keep your message short and easy to remember. We edit, edit and edit the video to get it into the perfect shape. Being concise and to the point keeps your audience engaged and also drives them to action. This can be achieved by making time frames and sequencing them to keep the audience interested.

The Professional Touch:

No matter how good a camera you use or how catchy the music is, a degree of professionalism is required in Corporate Video Production that cannot be achieved with amateurs. Creating a gripping corporate video involves many auxiliaries like logistics, script, lighting, editing, excellent videography, and photography that can be achieved by hiring a professional. The expertise of “Skittles Productions” lies in producing engaging corporate videos with excellent ROI.

Corporate videos provide you with an unmatched opportunity to get the mind share of your audience and reach a high level of recall while making a buying decision. What you tell in your corporate video stays in your customer’s mind, thereby creating your brand’s identity for them.

Explore The Multiple Benefits Of Corporate Video For Your Brand

Corporate Video Productions

Companies and organizations across industries have finally realized the importance of corporate films. This is why they are not only leaning towards the idea but also heavily investing in corporate video production to get their message across to a wider customer base and tap in other benefits associated with it. A corporate video is anything that is made in the interest of the organization for non-commercial purposes. Whether you want to attract more customers to your business or create a beaming image of your company, a corporate video is the way to do it.

Benefits of Hiring Corporate Video Production Company

Following are the top benefits of hiring a leading Video Production Company and get an engaging corporate video done for your brand.

  • Company Promo

So, you want to explain what you can offer to your clients or thinking of how to get investors on board. Get an awesome sauce company promo made by corporate video makers. With the help of images and graphics, you will be better able to explain complex messages via simple communication. An enticing and concise corporate video is all you need to get your message across to your target audience. You can even share your video on social media channels like Facebook, Youtube, and Instagram for promotions and create brand awareness bagging two birds with one stone.

  • Recruitment

Another purpose that corporate films serve is recruitment. If you want to attract the cream talent to come work for your brand, you should invest in corporate video production as soon as possible. Take this as an opportunity to showcase why someone should work at your organization. The corporate video will give a glimpse of your business to the recruits before having an interview with you and make an instant connection between you both. Demonstrate the culture of your company and give them reasons why they should choose you over your competitors with the help of a cheerful and upbeat corporate video about your organization.

  • Social Media

If you want to create a buzz on social media about your new launch or your brand in general, then corporate films are a great way to do that. You can ask  video production company to be as creative as possible to create gripping content for your organization. The more entertaining you are, the more chances you have to become viral. Plus, you will touch base with the audience with whom you have not had interaction before. People largely consume videos on social media and engage in terms of like, share, and comment. So, such videos even have a chance of doing better than a TV commercial.

  • Training

You may not realize this but corporate video production can actually help you in the training and development department too. Provide your staff with better training opportunities with the help of corporate films and give them the training they seek to enhance their skills. Engaging and entertaining video content has proven to be more successful in retaining information than traditional classroom teaching methods. Have a happier workforce with increased productivity. Make induction and orientations for the new employees less boring and more participating with such interesting corporate films. After all, training and development are what help companies retain their staff.

  • Achievements & Journey

How do you show your audience how long you have come along the journey and what all have you achieved? It is through the medium of corporate films. Share huge milestones of your company and tell viewers about your now and then journey with the help of video production company. Add eye-catching phrases and images to grab eyeballs. This will reflect positive changes in your business keeping you on track of success while maintaining a positive image of your organization in the industry. Make a compilation of all the annual achievements which you can showcase at your company gatherings too.

The benefits of a corporate video are manifold. To make your video to stand out in the crowd, you need to hire a dynamic and creative video production team. Make the right choice today and boost your company’s growth with corporate videos.