A Corporate Filmmaker’s biggest challenges

Making a Corporate film is not a cakewalk. Right from proper development funding to cheaper storytelling and film-making techniques dominating the marketplace, there are so many hurdles corporate filmmakers have to go through to complete the entire project. But a patient and skilled production company like Skittles Productions will tackle most of the problems thrown their way. Here are some of the biggest challenges every filmmaker has to face.

Ever increasing competition:

The popularity of videos is proof that people across the globe are consuming and recording videos. From amateurs to startups and professionals, independent filmmakers are flooding the market and corporate filmmakers in Delhi have to face stiff competition. To solve this, one should constantly keep upgrading their skill set and technology to create awesome corporate videos. Well, if you look at the bright side of competition, you get a chance to better yourself with every project.

Balancing quality within a tight budget:

Only a targeted video can boost your marketing efforts and creating such an impact-full  video is the responsibility of the corporate filmmaker. But when he has to work within a tight budget, bringing out a quality product can be quite challenging. He has to creatively utilise his resources and cut down the expenditure at every stage of the video production. The best corporate filmmakers understand the costs involved and the limits to which business can spend.

Corporate Video Production
Corporate Video Production

Unclear marketing goals from the client:

When you are dealing with a creative project, miscommunication is bound to happen between the vendor and the client. This is because the client may have a different concept than the corporate filmmaker and it may not be communicated properly. Especially when the client is unclear about their marketing goals for the corporate video, the filmmaker is in a fix. This uncertainty many a times affects the quality or the framework of the final product. Clarity of thought and communication is extremely vital between both parties.

Tailoring a single video for different social platforms:

Clients often request to tailor a single corporate video for various social platforms and marketing purposes. This basically means that the corporate film production house has to change the format and structure many a time. As a filmmaker, you should have a clear idea about the resolution, size and format that the clients expects from you. Enquire with your client about platforms where this corporate video will be shared and deliver the video in those formats. Since different video platforms like Vimeo, Youtube, Facebook, etc have different resolutions, you will have to deliver the video in compatible formats.

Budget, cast, scheduling, natural disruptions and many more challenges keep pushing corporate filmmakers in Delhi. But with creativity, innovation and technical support, corporate filmmakers like Skittles Productions go past the challenges and deliver an impeccable video.

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