4 Ways To Start Using Video Content For Marketing

Digital marketing ninjas are always looking for ways to increase engagement and boost conversion rates. They have realized the mega potential of video content to encourage their audience to act and drive sales. Search engines just love video content and looking at the digital marketing trends of this year, videos are reigning the market. If you too are a dynamic marketer who is eager to try new marketing techniques, collaborate with production houses in Delhi today to create awesome content for your brand and achieve your marketing goals with it.

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Here are a few ways you can use video content for marketing:

1. Optimize your videos

You may have got a great video created by a creative video production company in Delhi. Yet you still need to optimize your videos in order to increase its visibility. This means that you should keep in mind the format of the social media platform where you would be posting all your videos. In case you are pushing all your content on Youtube, you should observe how Youtube drives its content. Here are a few ways to optimize your video content:

  • Keywords: These keywords mean the phrases people are using to search a type of content on video platform. In order to make your content visible to your viewers organically, you should insert these keywords in the heading and description of your video. Match the most search entries to obtain accuracy and precision.
  • Thumbnails: All production houses in Delhi know that a video thumbnail should be attractive and actionable. Thumbnails are the small images that represent the video before it is played. Do not use any random picture for the thumbnail. It should show real people in the video to prompt people to watch the video.
  • Description: The title of the video and description should have the keyword. Add a CTA or call to action in the description while making it informative at the same time.

2. Corporate Presentation

Hire a film production house and get a corporate video for your business if you don’t have one already. Gone are those days when you wrote paragraphs in the ‘About Us’ section. Instead, companies are now putting videos on the webpage. This is not only creative but also increases engagement on your website. Ask the corporate video production company in Delhi to make a compelling and creative story of your company’s journey and environment so that people get a good glimpse of your business values. A corporate video is a way of telling about yourself in a more interactive and amusing way.

3. Long Form Content

Sure the times are changing. With lesser time on people’s hands, they are preferring short content. Therefore short videos on Facebook and Instagram do well. They are quick and short. But, if you are thinking in the long run, long form videos are more fruitful. Don’t stick to creating short online videos. Hire any of the production houses in Delhi and create long explanatory videos that you think will help your viewers and customers with solving an issue or a problem.

4. Live Videos

In case you want to drive engagement on your social media channel, make use of live videos. The real-time content in live videos is what makes them popular and a strong marketing tool. People like to watch live videos because there is an element of surprise. They put comments on the video which drives engagement and gives a boost to your video content. They even watch the live video till the end so you can ask them to take an action in the end.

Hope these tips are helpful in achieving your marketing goals for this year using video content as a new alternative.

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