Video production like many other aspects of creative visual content is a highly dynamic market. Heavily backed by technology and innovative techniques, many Video Production Company in Delhi like Skittle Productions are adopting new trends that are revolutionizing the market. Let’s take a quick look at the top 4 trends of this year.
1. Tell the Story with a 360-degree Video
What became a major trend in 2017, the 360-degree video will continue its popularity this year too. Mainly used as a marketing tool in the real estate industry, this exciting technology is appreciated by marketers as well as consumers. This could be preferred to over AR and VR to deliver realistic and immersive experiences to customers.
2. Square Video Content
Clients of many Production Houses in Delhi NCR are preferring videos with 1:1 screen ratio which deliver quality experience to mobile users. We have already seen internet ads overtaking TV ads in marketing budget and the demand seems to be exploding. Leading video production team like Skittle Productions can deliver the best quality square video content for your brand.
3. Videos Driven by a Purpose
On one hand branding and marketing are the main driving forces for brands to seek the best Video Production Services in Delhi. On the other hand, they are on the lookout for teams who can create video content with a purpose. Brands are making a conscious effort to induce philosophy, morality, and ethics into their videos. This challenges the video producers to up their game to a whole new level.
4. Analytics Reshaping Video Production
Marketers are relying extensively on leading video platforms to provide robust analytics regarding the performance of their video content. Thus, Video Production Company in Delhi like Skittle Productions is able to produce and create videos that are tailor-made for a specific audience. This directly influences a brand’s visibility, engagement, and ROI.
Going forward, both user generation videos as well as those created by production houses will become more complex and will constantly be experimented with to deliver the highest viewer experience.